Keep Calm and Study On - Unlock Your Success - Use #TOGETHER for 30% discount at Checkout

Service Marketing

Service Marketing

Free Practice Test

  • TypeExam Format
  • No. of Questions29
  • AccessImmediate
  • Access DurationLife Long Access
  • Exam DeliveryOnline
  • Test ModesPractice

Practice Exam

  • TypeExam Format
  • No. of Questions30
  • AccessImmediate
  • Access DurationLife Long Access
  • Exam DeliveryOnline
  • Test ModesPractice, Exam

Online Course

  • Content TypeVideo
  • DeliveryOnline
  • AccessImmediate
  • Access DurationLife Long Access
  • No of videos-
  • No of hours-
Not Available

Service Marketing

Service Marketing is simply defined as a peculiarity wherein a service or an intangible item is advanced and advertised among the main interest group. A clever kind of marketing, service marketing has become very prominent in helping companies advance services all over the planet.

Table of Contents

  • Introduction to Services Marketing
  • Marketing Management
  • The Marketing Environment
  • Services Sector Enterprise
  • Consumer Behavior 
  • MIS and Market Research
  • Services Strategy
  • Market Segmentation
  • Addressing the Competition 
  • Demand Management
  • The Service Package
  • Service Branding
  • Visual Merchandising
  • Pricing
  • Distribution
  • Internal Marketing
  • External Marketing
  • Interactive Marketing
  • Service Quality Management
  • Service Failures and Recovery
  • Customer Relationship Management
  • International Marketing
  • Consumer Protection in Services

Service Marketing FAQs

The tomorrow of marketing in 2021 is focused on new customers' wants, and dealing ways. Brands should embrace or be abandoned. In 2021, hope to see many brands continuing their transformation into more deft and nimble organizations.

Marketing is ordinarily responsible for selecting and managing the agencies and vendors who produce marketing materials as well as/give marketing support. 

Service marketing greatness requires greatness in three expansive levels: outside, internal, and interactive marketing. Outer marketing covers the pricing, distribution, and advancement of services to consumers. 


We are here to help!