Search Engine Optimization (SEO)

• Organic Search Engine Optimization.

• Local SEO Expert.

• SEO Guarantee Expert.

• Social Media Analyst.

• Offline Marketing/Advertising.

• How SEO (Search Engine Optimization) works

• How to boost traffic to your site

• Selecting Best Keywords for SEO

• Learning Optimizing Your Pages

• Learning Off-Page SEO

• Learning ON-Page SEO

• Learning SEO algorithms

• Critical Thinking

• Speaking and Writing Ability

• Technical and Programming Skills

• Social Skills

• Analytics Skills

• Data Skills

Candidates with a bachelor’s degree in a related field like marketing or information technology who is looking forward for job opportunities in the SEO department of various organisations can take this exam to enhance and improve their skills for better career options.

These professionals work towards taking steps to help the company rank higher on search engines like Google and Bing by making various strategies and plans to improve the website’s search engine rankings by including various digital marketing techniques. Moreover, it is an extremely useful skill that is required almost everywhere and at all times in this modern world.

Some of the major roles and responsibilities of these professionals include the following:

• Creating and developing optimization strategies

• Research SEO keywords 

• They set goals that elaborate improvement in marketing efforts

• Undertakingmonitor daily performance metrics

• Understand and recognise SEO strategy performance

• Communicate with other marketing professionals

• Collaborate and coordinate with others within the marketing department

• Manage SEO strategy

• Compelling and high-quality website content, including blog posts

• Update content and website links for maximum optimization