Search Engine Optimization Practice Exam

Search Engine Optimization Practice Exam

Every company wants Search Engine Optimization professionals to improve the quality and quantity of website traffic of their company’s website. These professionals work towards taking steps to help the company rank higher on search engines like Google and Bing by making various strategies and plans to improve the website’s search engine rankings by including various digital marketing techniques. Moreover, it is an extremely useful skill that is required almost everywhere and at all times in this modern world.

Roles and Responsibilities

Some of the major roles and responsibilities of these professionals include the following:

• Creating and developing optimization strategies

• Research SEO keywords 

• They set goals that elaborate improvement in marketing efforts

• Undertakingmonitor daily performance metrics

• Understand and recognise SEO strategy performance

• Communicate with other marketing professionals

• Collaborate and coordinate with others within the marketing department

• Manage SEO strategy

• Compelling and high-quality website content, including blog posts

• Update content and website links for maximum optimization

Who should give this exam?

Anyone with a bachelor’s degree in a related field like marketing or information technology who is looking forward for job opportunities in the SEO department of various organisations can take this exam to enhance and improve their skills for better career options.

Skills Required

• Critical Thinking

• Speaking and Writing Ability

• Technical and Programming Skills

• Social Skills

• Analytics Skills

• Data Skills

Career Prospects

• Organic Search Engine Optimization.

• Local SEO Expert.

• SEO Guarantee Expert.

• Social Media Analyst.

• Offline Marketing/Advertising.

Table of Content

The Search Engine Optimization exam covers the following topics - 

What is On-Page Optimization?

• Learning Keyword Research with Google Keyword Planner.

• How to Select a Domain Name?

• Learning Page Naming {URL Structuring} and Folder Naming

• Image Naming, Image Title and ALT Tags Creation

• Learning What are Meta Tags

• Description

• Learning Keywords

• Author

• Learning Country

• Robots

• Redirection Tags

• Learning Headings Tags {H1 to H6}

• What is Content Writing?

• Learning SEO Friendly Content Writing {Insert keywords in content}

• Learning Anchor Text, Link Title

• Learning Robots.text file use and creation

• Learning HTML Sitemap creation

• Learning XML Site Map Creation

• Learning Ror text sitemap

• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

• Why is Alexa?

• Learning Alexa Integration

What is Off-Page Optimization?

• What are Backlinks?

• Why Backlinks are Important?

• Learning how to Get Backlinks?

• Difference Between Do-Follow and No-Follow Backlinks

• What is Google Page Rank?

• Learning how to Increase Page Rank?

• Search Engine Submissions

• Learning Directory Submissions

• Learning Article Writing and submissions

• Learning Press Release writing and submissions

• Blog Posting and comment writing

• Classifieds posting

• Learning Forum Posting

• Learning Business Listing

• Learning Social Bookmarking

• Learning Social Networking

• Learning RSS Feeds

Search Engine Algorithms

• Learning Basics

• Learning What is Search Engine’s Algorithms?

• Learning How Algorithms Works?

• Why a Search Engine needs to update its Algorithm?

• Learning Search Engine Penalties and Recoveries.

• Why a Search Engine penalizes a Website?

• Advanced

• Learning How to optimize your site for Google Hummingbird Algorithm?

• Learning What is Google Panda Algorithm?

• Learning What is Google Penguin?

• What is Google EMD Update?

• How to save your site from Google Panda, Penguin and EMD Update?

• Learning how to recover your site from Panda, Penguin and EMD?