Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Developer Exam

The Salesforce Marketing Cloud Developer exam has been built to give an overall experience in configuring and customizing data for the Marketing Cloud. As a Marketing Cloud developer, you attain knowledge in subscriber management across channels together with the ability to troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. As a Salesforce Marketing Cloud Developer, you will experience the work culture of a full-stack developer for Marketing Cloud. 

Who should take the exam?

The Salesforce Marketing Cloud Developer program has been designed for developers with hands-on experience developing for Marketing Cloud. Candidates planning to take the exam must have proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. The certification has been built to target Marketing Cloud Developer having the experience in developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs. As a Salesforce Marketing Cloud Developer, you are generally suggested to have at least 1 year of experience developing for Marketing Cloud and associated tools.  

Course Outline

• Data Modeling: 14%
• Programmatic Languages: 35%
• API: 22%
• Data Management: 22%
• Security: 7%

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