Salesforce Certified Pardot Specialist Exam (PDT-101)

Salesforce allows 3 attempts. Also, the fee of each retake is $100 USD.

There are 3 attempts available in a year for this exam

The exam is available in two ways. It can either be offsite proctored or online proctored. Choose the one based on your schedule.

The Salesforce certifications are valid for a period of 3 years.

To maintain your Salesforce Certification you need to complete all the Trailhead Maintenance Modules. Therefore, keep a check on the available updates for your certification at Trailhead's official website.

To verify your Salesforce certification, you need to visit the Trailhead Verification Page. Then, you need to enter your email under the “Certification Holders: Check Your Status”. Your credential details will be emailed to you.

The Salesforce Certified Pardot Specialist Interview Questions are designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform.

Salesforce Certified Pardot Specialist Interview Questions and Answers

Learn to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.

• Take a tour to the Official Site
• Look at the Exam BluePrint
• Salesforce Pardot Specialist Study Guide
• Evaluate yourself with Practice Test

How to Prepare for Salesforce Pardot Specialist Exam?

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.

The Salesforce Certified Pardot Specialist credential is intended for an individual who has experience using the capabilities of the Pardot Platform, including practical application of the skills and concepts.

The passing score for Salesforce Certified Pardot Specialist Exam is 72% and above.

The Salesforce Certified Pardot Specialist Exam consists of 60 multiple choice questions that are required to be answered in 90 minutes.

The Salesforce Certified Pardot Specialist Exam covers the following topics - 

• Visitors and Prospects: 8%
• Administration: 11%
• Pardot Forms, Form Handlers and Landing Pages: 20%
• Lead Management: 24%
• Email Marketing: 20%
• Engagement Studio: 17%

The Salesforce Certified Pardot Specialist exam is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. This certification proves your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.

Salesforce Certified Pardot Specialist Online Tutorial 

• Familiarity with the capabilities of the Pardot platform
• Understands lifecycle of visitors to prospects
• Create and manage Pardot marketing assets, automation, and workflows
• Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
• Understand administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
• Troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
• Understand what Einstein features are available and how they compare to Pardot score

72% is the passing score.