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Salesforce Pardot Specialist (PDT-101) Practice Exam

Salesforce Pardot Specialist (PDT-101) Practice Exam

About Salesforce Pardot Specialist (PDT-101) Exam

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.

Who should take Salesforce Pardot Specialist Exam?

The Salesforce Certified Pardot Specialist credential is intended for an individual who has experience using the capabilities of the Pardot Platform, including practical application of the skills and concepts specified. The Salesforce Certified Pardot Specialist generally has 6-12 months of experience building and executing marketing workflows with the Pardot platform.

Skills Required

The Salesforce Certified Pardot Specialist candidate has the experience, skills, and knowledge -

  • Familiarity with the capabilities of the Pardot platform
  • Understands lifecycle of visitors to prospects
  • Create and manage Pardot marketing assets, automation, and workflows
  • Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
  • Understand administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
  • Troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
  • Understand what Einstein features are available and how they compare to Pardot score

Exam Details

  • Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*
  • Time allotted to complete the exam: 90 minutes
  • Passing score: 72%
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None required; course attendance highly recommended.

Salesforce Pardot Specialist Course Outline

Salesforce Pardot Specialist Exam covers topics including - 

Visitors and Prospects: 8%

  • Describe the relationship between visitors and prospects.
  • Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

  • Illustrate how to create, edit, and map fields.
  • Explain the relationship between Pardot and Salesforce.
  • Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers and Landing Pages: 20%

  • Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
  • Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

  • Explain the components and use cases of an automation rule.
  • Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  • Define the capabilities of a completion action.
  • Define the capabilities of a segmentation rule.
  • Define the capabilities of page actions.
  • Explain what a Score measures and how scoring is managed.
  • Explain what a Grade measures and how grading is managed.
  • Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

  • Distinguish between an Email and an Email Template.
  • Given a scenario, identify the capabilities and use cases for email.
  • Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

  • Distinguish between the components of an engagement program.
  • Explain the process of updating an engagement program including its assets.

What do we offer?

  • Full-Length Mock Test with unique questions in each test set
  • Practice objective questions with section-wise scores
  • In-depth and exhaustive explanation for every question
  • Reliable exam reports evaluating strengths and weaknesses
  • Latest Questions with an updated version
  • Tips & Tricks to crack the test
  • Unlimited access

What are our Practice Exams?

  • Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
  • Practice exam questions have been created on the basis of content outlined in the official documentation.
  • Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
  • Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
  • You can also create your own practice exam based on your choice and preference 

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