Pay Per Click
Pay Per Click
Pay Per Click
Pay Per Click is a digital marketing strategy used to increase the engagement of a website in search engine results pages. PPC or Pay Per Click is a model that is designed in a way that the advertisers have to pay an amount each time their add is clicked. It is an online advertising strategy used by many advertisers these days by paying only when people take action based on their advertisement.
Table of Contents
- Learning Search Engine Marketing Overview
- Learning Pay per click overview
- Strategizing PPC campaigns
- Learning Market Analysis
- Ad writing Techniques
- Learning Campaign Management
- Learning Bid Management Plan
- Learning Effective landing pages
- Performance Tracking
- Learning Decipher User Psychology
- Reporting & Analysis
- Testing
- Learning SEM Management
- Learning Affiliate Marketing
- Learning Mobile Marketing
Exam Format and Information
Pay Per Click FAQs
What are the roles and responsibilities of these professionals?
Some of the major roles and responsibilities of these professionals include the following:
• Function and communicate through emails
• Research regarding keywords and trends, algorithms to ensure that one is targeting the right keywords
• Creating content based on exclusive and new trends
• Analyse feedback and research on keywords
• Manage ad campaigns
• Handle and adjust the targets
• Undertake statistics, data and analysis
What skills are required for this exam?
• Communication skills
• Interpersonal skills
• Analytical skills
• Data analysis
Who is a pay per click professional?
Pay Per Click is a digital marketing strategy used to increase the engagement of a website in search engine results pages. PPC or Pay Per Click is a model that is designed in a way that the advertisers have to pay an amount each time their add is clicked. It is an online advertising strategy used by many advertisers these days by paying only when people take action based on their advertisement.
Who is the target audience for this exam?
This exam is for graduates and professionals who want make their career in search engine marketing department. This exam will definitely boost your CV and create better opportunities for you.
What are the career prospects after completing the exam successfully?
• Business Marketing Consultant
• Digital Marketer
• Marketing Analyst
• Content Marketer
• SEO Manager
What are the exam objectives?
• Learning Search Engine Marketing Overview
• Learning Pay per click overview
• Strategizing PPC campaigns
• Learning Market Analysis
• Ad writing Techniques
• Learning Campaign Management
• Learning Bid Management Plan
• Learning Effective landing pages
• Performance Tracking
• Learning Decipher User Psychology
• Reporting & Analysis
• Testing
• Learning SEM Management
• Learning Affiliate Marketing
• Learning Mobile Marketing