Pay Per Click Practice Exam
Pay Per Click
Pay Per Click is a digital marketing strategy used to increase the engagement of a website in search engine results pages. PPC or Pay Per Click is a model that is designed in a way that the advertisers have to pay an amount each time their add is clicked. It is an online advertising strategy used by many advertisers these days by paying only when people take action based on their advertisement.
Roles and responsibilities
• Function and communicate through emails
• Research regarding keywords and trends, algorithms to ensure that one is targeting the right keywords
• Creating content based on exclusive and new trends
• Analyse feedback and research on keywords
• Manage ad campaigns
• Handle and adjust the targets
• Undertake statistics, data and analysis
Who should take this exam?
This exam is for graduates and professionals who want make their career in search engine marketing department. This exam will definitely boost your CV and create better opportunities for you.
Skills Required
• Communication skills
• Interpersonal skills
• Analytical skills
• Data analysis
Career Prospects
• Business Marketing Consultant
• Digital Marketer
• Marketing Analyst
• Content Marketer
• SEO Manager
Table of Content
Search Engine Marketing Overview
• Understanding Google search
• Learning Rule based personalization of marketing at internet scale
• Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
• Learning PPC Definition & how it function
• Learning important Terms – Quality Score, Conversion Rate, etc.
• Learning Quality Score Overview Understanding
Strategizing PPC campaigns
• Learning Setting objectives, goals & expectations
• Actionable metrics for performance measurements
• Learning Formulating account structure
• Effective segmentation of keywords
• Learning Usage of multiple match types
• Non overlapping Ad Groups
Market Analysis
• Understanding industry key drivers
• Learning Competitive Analysis
• Organizational positioning
• Learning Targeting
Ad writing Techniques
• Learning Compelling ads that increase click through rates (CTR) lower costs
• Understanding, Analyzing & Improving – Relevance & Quality score
• Learning Improve conversion rates Targeted ads & relevant landing pages
• Learning Ad Preview tool
• Learning Best Practices like using features such as reviews, +1 button etc
Campaign Management
• Overview of the tools
• Understanding advance functionality
Bid Management Plan
• Understand bidding strategy
• Learning Manual vs. Automated bid management
• Learning Different bid management features CPA bidding, position preference etc
Effective landing pages
• Learning importance of UI/UX design
• Learning Call to Action
Performance Tracking
• Learning Set campaign objectives & goals
• Learning Define Performance metrics
• Monitor PPC activity with Google Analytics
Decipher User Psychology
• Understand & connect with the user
• Learning Benefit from search behavior of prospective customer
Reporting & Analysis
• Learning Integrate PPC account with Google Analytics
• Understanding reports and define the future plan of action
Testing
• Learning Multivariate Testing
• Learning A/B split Testing
SEM Management (Other Opportunities)
• Remarketing
• Learning Mobile Advertising
• Display & Video Formats
• Learning the display network campaigns
• Learning Track and measure view through conversions
Affiliate Marketing
• Learning Advertiser
• Learning Publisher
• vConsumer
Mobile Marketing
• Introduction
• Learning Mobile Advertising
• Understanding the market
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
