Oracle CX Marketing Data Management Platform 2020 Implementation Essentials (1Z0-1031-20)

Oracle CX Marketing Data Management Platform 2020 (1Z0-1031-20)

An Oracle Marketing Cloud Data Management Platform 2020 Implementation Specialist has demonstrated the knowledge required to apply data scoping and strategies, implement BlueKai Core Tags for first-party data ingest, and configure ad vendors and campaigns for data delivery. Individuals who earn this certification are able to facilitate media tagging and analytics, configure site side optimization, server data transfer and API methods for data delivery.

Course Outline

The Oracle CX Marketing Data Management Platform 2020 (1Z0-1031-20) exam covers the following topics - 

1. Data Discovery

2. Data Ingest

3. Implementation and Configuration

4. Audience Analytics

5. Case Studies

6. API Methods

7. Data Taxonomy

8. Data Classification

9. Audience Management

10. Data Activation and Vendors

11. Technical Overview of Data Ingest

12. Technical Overview of Data Activation

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