Microsoft Dynamics 365 for Marketing (MB-220)
Microsoft Dynamics 365 for Marketing (MB-220)
Microsoft Dynamics 365 Marketing (MB-220) Certification
MB-220 exam is for candidates who are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates in this are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omni-channel messaging, and deliver marketing insights.
Who should take the exam?
Candidates applying for the exam should have some knowledge of marketing principles and the Marketing application's role in relation to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Course Outline
The important topics covered in this exam are:
- Configuring marketing applications (5-10%)
- Managing segments and lists (10-15%)
- Creating and managing marketing forms and pages (10-15%)
- Managing leads (10-15%)
- Creating and managing marketing emails (10-15%)
- Managing customer journeys (15-20%)
- Managing events and webinars (10-15%)
- Configuring and analyzing customer responses (10-15%)
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Exam Format and Information
Exam Name Microsoft Dynamics 365 for Marketing | Exam Code MB-220 |
Exam Duration 120 mins | Exam Format Multiple Choice and Multi-Response Questions |
Exam Type Microsoft Dynamics 365 | Number of Questions 40-60 Questions |
Eligibility/Pre-Requisite NIL | Exam Fee $165 USD |
Exam Language English, Japanese, Chinese (Simplified), Korean | Pass Score 700 (on a scale of 1-1000) |
Microsoft Dynamics 365 for Marketing (MB-220) FAQs
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