Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam

Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam


About Microsoft Dynamics 365 Marketing (MB-220) Certification

MB-220 exam is designed for Microsoft Dynamics 365 Customer Engagement functional consultants with marketing skills. Candidates with their skills and abilities implement the solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.


Who should take the exam?

  • Candidates applying for the exam should have some knowledge of marketing principles and the Marketing application's role in relation to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. 
  • Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.


Skills required for the exam

  • Candidates should have the ability to configure and expand the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.


Course Structure

Microsoft Dynamics 365 for Marketing (MB-220) Practice Exam covers the latest exam updates and topics - 

Module 1 - Configure marketing applications (20-25%)

Configure organization settings

  • configure administration settings including LinkedIn Lead Gen and quota limits
  • configure data sources for synchronization
  • create and manage templates
  • configure portal integration
  • configure landing page settings
  • configure domain authentication
  • configure data protection tools
  • configure social media
  • configure webinar providers

Configure marketing settings

  • configure matching strategies
  • configure marketing email settings
  • configure customer journey settings
  • configure opt-in settings
  • configure email deduplication settings
  • configure lead scoring settings
  • configure required options for publishing journeys
  • create and configure marketing calendars
  • manage assets and content settings

Manage insights

  • analyze contact insights
  • analyze lead insights
  • analyze segment insights
  • analyze customer journey insights
  • analyze email insights
  • analyze lead scoring model insights
  • analyze marketing page insights
  • analyze marketing form insights
  • analyze website insights
  • analyze redirect URL insights


Module 2 - Manage segments and lists (10-15%)

Create and manage segments

  • determine segment type
  • create market segments
  • create segments using Natural Language Query
  • configure dynamic segments using Designer
  • combine segments using union, exclude, or intersect logic
  • create segments from external sources using customer insights

Create and manage subscription centers and lists

  • determine usage scenarios for subscription lists
  • create a subscription list
  • add a subscription list or lists to a form
  • create a segment based on a subscription list

Module 3 - Create and manage marketing forms and pages (10-15%)

Create marketing forms

  • determine which marketing form type to use
  • determine form requirements and limitations
  • create a marketing form using a template
  • create landing forms and pages

Create and manage marketing pages

  • create marketing pages
  • add content to marketing pages
  • add forms to content blocks
  • apply a style to marketing pages
  • integrate marketing pages with marketing emails
  • preview and validate marketing pages
  • publish marketing pages
  • monitor visitors to marketing pages


Module 4 - Manage leads, contacts, and accounts (5-10%)

Create and manage leads

  • create leads
  • synchronize leads from LinkedIn

Create and manage accounts and contacts

  • create and manage accounts
  • create and manage contacts
  • manage activities


Module 5 - Create and manage marketing emails (5-10%)

Create email messages

  • create an email message by using a template
  • define mandatory fields for email messages
  • add dynamic content to email messages

Manage email messages

  • define message requirements
  • preview messages by using the Basic and Inbox options
  • validate and publish messages
  • manage Subscription Center


Module 6 - Manage customer journeys (10-15%)

Create customer journeys

  • determine content types required for a customer journey
  • create a customer journey by using a template
  • implement actions
  • implement targets
  • implement flow control for customer journeys

Publish and manage customer journeys

  • configure required options for publishing journeys
  • check customer journeys for errors
  • publish a customer journey


Module 7 - Manage events and webinars (10-15%)

Create and configure events and webinars

  • create an event team
  • create and configure sessions including internal and external tracks
  • create and configure speakers
  • configure webinar options
  • create and manage event forms
  • create stream events on Microsoft Teams

Manage events and webinars

  • create event invitations, banners, and social media posts
  • register and check in attendees
  • manage speakers, registration, waitlists, and attendees


Module 8 - Configure Dynamics 365 Customer Voice (10-15%)

Create surveys

  • create a theme and upload images
  • add pages to a survey and personalize data
  • identify survey question types
  • add survey questions
  • determine respondent types
  • determine submission options

Preview, test, and publish surveys

  • add surveys to emails
  • add surveys to a webpage
  • add surveys to customer journeys
  • clone, import, and translate surveys

Manage survey responses

  • view a summary of survey results
  • analyze survey responses
  • implement conditional logic for survey actions


Exam Pattern 

  • Exam Name: Microsoft Dynamics 365 Marketing
  • Exam Code: MB-220
  • Number of Questions: 40-60
  • Length of Time:  120 Minutes
  • Registration Fee:$165.00
  • Passing score: 700 (on a scale of 1-1000)
  • Exam Language English


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