Customer Acquisition
Customer Acquisition
Customer Acquisition
Customer acquisition involves bringing in new customers - or convincing people to buy the products. This process is used to bring customer via the marketing funnel from brand awareness to making the purchase decision. The cost which is incurred in bringing new customer is termed as acquisition cost.
Table of Contents
- Introduction to Customer Acquisition Management
- Getting Customers
- Customer Relations
- Finding New Customers
- Acquisition Marketing
- Acquisition Channels
- Measure Customer Acquisition
- Improve Customer Acquisition
- Customer Acquisition Strategy
- Customer Retention
Customer Acquisition FAQs
What is Customer Acquisition?
The technique used to on-board new customers or clients known as customer acquisition. A customer acquisition strategy can be implemented to bring new client. Some examples includes:-
- SEO
- Content Marketing
- Affiliate marketing
- Digital Advertising
Who is the target audience for this exam?
- Students
- Marketing Professional
- Advertising Professional
- Sales Manager
- Area Sales Manager
What skills are required for this exam?
- Exceptional written and verbal communication
- Planning
- Project management skills
- Sales
- Negotiation
- Digital Marketing
What are the career prospects after completing this exam?
- Customer Acquisition Manager
- Marketing Manager
- Advertising Manager
- Customer Acquisition Specialist
What are the exam objectives?
- Introduction to Customer Acquisition Management
- Getting Customers
- Customer Relations
- Finding New Customers
- Acquisition Marketing
- Acquisition Channels
- Measure Customer Acquisition
- Improve Customer Acquisition
- Customer Acquisition Strategy
- Customer Retention