Customer Acquisition Practice Exam

Customer Acquisition

Customer acquisition involves bringing in new customers - or convincing people to buy the products. This process is used to bring customer via the marketing funnel from brand awareness to making the purchase decision. The cost which is incurred in bringing new customer is termed as acquisition cost.


Who should give this exam?

The exam is apt for candidates having bachelor's degree preferably in Marketing, Advertising and those who want to gain insights about customer acquisitions.


Skills Required

  • Exceptional written and verbal communication
  • Planning
  • Project management skills 
  • Sales
  • Negotiation
  • Digital Marketing


Career Prospects

  • Customer Acquisition Manager
  • Marketing Manager
  • Advertising Manager
  • Customer Acquisition Specialist


Table of Content

  • Introduction to Customer Acquisition Management
  • Getting Customers
  • Customer Relations
  • Finding New Customers
  • Acquisition Marketing
  • Acquisition Channels
  • Measure Customer Acquisition
  • Improve Customer Acquisition
  • Customer Acquisition Strategy
  • Customer Retention


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