Consumer research deals with the identification of motivation, inclination, as well as purchase behaviour of the targeted customers. It is basically a part of market research that helps businesses or organizations in understanding the psychology of customers and create detailed purchasing behaviour profiles.
So, if you wish to gain expertise in the field of consumer research then this exam will prove to be really beneficial for you.
Table of Contents
- Fundamentals of Consumer Behavioural
- The Process of Consumer Decision
- Basics of Marketing Research
- Marketing Research Data Collection
- Market Analysis
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