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Consumer Research Practice Exam

Consumer Research

Consumer research deals with the identification of motivation, inclination, as well as purchase behaviour of the targeted customers. It is basically a part of market research that helps businesses or organizations in understanding the psychology of customers and create detailed purchasing behaviour profiles.

So, if you wish to gain expertise in the field of consumer research then this exam will prove to be really beneficial for you.


Maximising utility behaviour 

Enhancing the demand of goods

Preparing for changing shifts

Improving decision-making

Career Prospects

Research specialist

Market researchers

Consumer behaviour specialists

Sales professionals

Roles and Responsibilities

Forecasting sales trends

Collecting data

Monitoring market conditions

Measuring the efficiency of market strategies

Table of Content

  • Fundamentals of Consumer Behavioural 
  • The Process of Consumer Decision
  • Basics of Marketing Research 
  • Marketing Research Data Collection 
  • Market Analysis

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