Consumer Research Practice Exam
Consumer Research
Consumer research deals with the identification of motivation, inclination, as well as purchase behaviour of the targeted customers. It is basically a part of market research that helps businesses or organizations in understanding the psychology of customers and create detailed purchasing behaviour profiles.
So, if you wish to gain expertise in the field of consumer research then this exam will prove to be really beneficial for you.
Objectives
• Maximising utility behaviour
• Enhancing the demand of goods
• Preparing for changing shifts
• Improving decision-making
Career Prospects
• Research specialist
• Market researchers
• Consumer behaviour specialists
• Sales professionals
Roles and Responsibilities
• Forecasting sales trends
• Collecting data
• Monitoring market conditions
• Measuring the efficiency of market strategies
Table of Content
- Fundamentals of Consumer Behavioural
- The Process of Consumer Decision
- Basics of Marketing Research
- Marketing Research Data Collection
- Market Analysis
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- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
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