Stay Calm and Carry on | Take 30% off Sitewide |use TOGETHER at checkout

Brand Management Skills

Brand Management Skills

Free Practice Test

FREE
  • TypeExam Format
  • No. of Questions20
  • AccessImmediate
  • Access DurationLife Long Access
  • Exam DeliveryOnline
  • Test ModesPractice

Practice Exam

$11.99
  • TypeExam Format
  • No. of Questions100
  • AccessImmediate
  • Access DurationLife Long Access
  • Exam DeliveryOnline
  • Test ModesPractice, Exam

Online Course

$14.99
  • Content TypeVideo
  • DeliveryOnline
  • AccessImmediate
  • Access DurationLife Long Access
  • No. of Videos0
  • No. of hours+ hrs

Brand Management Skills


Companies require brand managers to analyse their brand positioning and consumer insights. Moreover, they also help in forming and communicating the motive and mission of the brand. A product’s value is hence known by the brand’s value. Therefore, it is a very responsible as well as a difficult job.


Roles and Responsibilities

Some of the major roles and responsibilities of these professionals include the following:

They manage a team of marketing people working on brand initiatives.

Lead creative development for motivating the target audience.

Establish performance specifications, cost and price parameters, market applications, and sales estimates. 

Measure and report the performance of all marketing campaigns

Assess ROI and KPIs.

Monitor the market trends, research consumer markets, and competitors’ activities.

They control new and ongoing marketing and advertising activities

Keeping the company aligned around the brand’s direction, choices, and tactics.


Who should take this exam?

Anyone with a bachelor’s degree in the related field can take this exam. Moreover, people from the business administration, economics, or management background are highly preferred for this exam.


Skills Required

Communication skills

Interpersonal skills

Management skills

Analytical skills


Career Prospects

Brand manager

Product marketing

Marketing manager

Brand Assistant

Brand Strategist

Senior Product Manager

Product Manager


Table of Content

The Brand Management Skills exam covers the following topics - 

Branding Terms

Introduction

Learning Glossary of Terms

Branding Basics

Introduction

The Meaning of Brands

What is Branding?

Learning Characteristics of Brands

Learning Central Organizing Thought

Learning Slogan

Brand Awareness is not Everything

Learning Establishing a Brand

Points of Parity

Learning Brand Equity

Brand Management

Learning Clarity

Nature of Relationship

Learning Time-Frame

Consumers Involvement

Learning High- Involvement Situations

Low – Involvement Situations

Learning Too Many Walls

Discontinuity In Habits

Learning Cultural Factors

The Concept of Perception

Learning Principles of Proximity

Brand – Customer Relationship

Building Successful Brands

Learning Steps in Building A Strong Brand

Learning Own a Word or Phrase

Brand Building

Learning Brand Symbol

Brand Character

Learning Brand Logo

Learning Logo Change

Learning Counter Fakes

Brand Names and Brand Extensions

Why to Create a New Brand Name

Learning Types of Brand Name

Image Associations

Learning Product Associations

Name Change

Learning Brand Extension

Image-Related Extensions

Learning Unrelated Extensions

Nurturing Sub-Brands

Co-Branding and Corporate Branding

Finding the Right Partner

A Fruitful Relationship

Learning Tips for a Lasting Relationship

Creating a Powerful Corporate Brand

A Qualitative Process

Learning Corporate Ethics, Corporate Culture and Corporate Image

Learning Managing the Corporate Image

Brand Associations and Brand Image

Learning Types of Brand Associations

Five Ways of Help

Learning Forms of Brand Associations

Measuring Brand Association

Learning Qualitative Research Techniques

Quantitative Research Techniques

Learning Brand Image

Brand Loyalty

Learning Brand Loyalty

Retention

Learning The Need for a Paradigm Shift

Increasing Media Clutter

Learning Dealing with Brand Variety

Brand Relationship

The Complex Nature of Brand Linkages

Learning Brand Relationship Management

Learning Relationships

Learning Customer Insight-Driven Relationship

Brand Relationship Management’s Journey

Brand Equity

Learning Understanding Brand Equity

Branding and Brand Equity

Learning How Do You Measure Brand Equity?

Branding Promotions

Brand Management Process

Why Brand is Everything

Learning The Brand’s Creed

Learning Three Steps Toward Successful Branding

Does Marketing of Brand Help?

Brand Evolution

Learning Branding Decision

Learning Historical Evolution of Brands

An Eight-Category Typology

Value of Brands

Learning Value of Brand to Manufacturer

Brand-Customer Relationship

Learning Brand Identity

A Brand That Works

Brand Planning and Brand Potential

Learning the Importance of Brand Planning

The Issues Influencing Brand Potential

The Marketing Environment

Learning Cadbury – Case Study

Brands and Consumer Buying Process

Learning Extended Problem Solving

Dissonance Reduction

Advice for the Marketer

Learning Consumer Benefits and Evaluative

Consumer Search for Brand Information

Learning Consumers Search for Brand Information

Reasons for Limited Search for External Information

Learning Brand Information – Quality or Quantity

Clues to Evaluate Brands

Learning Brand Names an Informational Chunks

Issues Associated with Effective Brand Names

Learning Naming Brands – Individual or Company Name?

A Strategic Approach to Naming Brands

Learning Screen and Select the Brand Name

Issues Associated with Effective Brand Names

Learning The Brand as A Risk Reducer

Learning Qualities of Powerful Names

Added Values Beyond Functionalism

Learning Brands and Symbolism

Symbolic Branding

Learning Functional Product

Self-Concept and Branding

Learning Building Ladders on the Internet

Using Existing Ladders

Learning Creating New Ladders

Brand Personality

Learning Values and Characteristics of Brand Personality

Creating Brand Personality

Learning Brand and Brand Users Galore!

Watch Out, We are World Class Customers Now

Will The Indian Brands Survive?

Learning Brand Personality – The Relationship Basis Model

What If The Brand Spoke to You?

Learning Relationship Segmentation

Branding to Make Tangible the Intangible

Learning Consistent Service Brands Through Staff

Learning Service Brands with The Optimum Consumer Participation

Response of Weak and Strong Manufacturers

Learning Convenience Versus Non-convenience Outlets

Which Stage to Target?

Learning Strategy for Durables

The Role of The Brand

Learning Positioning of a Brand

The Risks of Poor Positioning

Brand Positioning Strategies

Why is Defining the Positioning So Important?

What Did Maggi Do?

Consumer Segmentation

Target Audience

Learning Market Segmentation

Learning Quantitative and Qualitative Methodologies

Learning Brand Contact and Target Audience

Brand Architecture and Brand Portfolio

Learning Brand Portfolio

Portfolio Roles

Product Market Context Roles

Learning Brand Portfolio Structure

Brand Hierarchy Trees

Brand Range

Learning The ‘Coca-Cola’ Brand and Sponsorship

Perceptual Mapping

Learning Perceptual Mapping

Market Description and Segmentation

Perceptual Mapping Techniques

Learning Attribute Methods

Brand Attributes and Benefits

Learning Strategy Decisions

Brand Benefits and Attributes

What’s the Benefit of Branding Anyway?

Learning Benefits of a Successful Brand

Learning Benefits of Building a Brand

A Product May Die but The Brand will Sustain

A Brand is a Living Memory

Learning Attributes and USP

What can Research Do to Help?

Advertising and Branding

Creating a Brand Through Advertising

Advertising Must Position the Brand

Learning Brand Positioning through Advertisements

How Advertising Works

Learning Product Positioning as a Marketing Strategy

Bang for the Buck?

Successful Repositioning

Learning Successful Brand Repositioning

Securing the Customer’s “Permission”

Increasing Relevance to Consumer

Learning Making The Brand Serious

Making The Brand Contemporary

Differential Advantage and Positioning

Differentiation – How to Compete

Learning the Differential Advantage and Branding

What is “Branding?”

When Branding Becomes the Sstrategic Advantage

Strategy or Tactic? Project or Process?

Developing A Sustainable Competitive Advantage

Developing a Portfolio of Products / Markets

Learning The Differential Advantage and Branding

Learning Role of Agencies in Branding

Brand as Strategic Devices

Learning Brand Leadership-the New Imperative

Focus on Brand Equity as the Conceptual Model

Learning Complex Brand Architecture

Strategic Relevance of Branding

Learning The Strategic Plan

Brand Strategy

Brand Evaluation and Planning

Learning Maintaining the Brand’s Core Value

Bridging the Brand’s Values

Learning Defining Brand Dimensions

Revitalizing Brands

Learning Brand Evaluation

Commercial Models of Brand Equity Growth

Learning The Criteria to Assess the Strength of a Brand

The Causal Nature of Brand Equity

Learning Brand Strength

The Financial Value of Brands

Methods of Measuring the Financial Value of a Brand

Protecting Brands

Learning Basics

Intellectual Property Law in India

Learning Patents

Learning Trademarks

Copyrights

Protecting Brands Through Trademark Registration

The Challenges to Brands

Learning Licensing Your Brand

Learning The Challenges to Brands

Learning Brand Advertising on the Internet

The Growth of Corporate Branding

Legal Perspectives in Branding

Learning Naming Tips

Learning Legal Tips

The Trademark Act 1999

Learning Essential Features of a Trademark

Protection of Trademark

Registration of Trademark

Learning Infringement of a Trademark

Geographical Indication

Learning The Designs Act, 2000

Online Branding

The Unsung Hero of Internet Marketing

Learning Online Branding Tactics

Packaged Online Branding Solutions

Business to Business Branding

Learning Business Branding

Focus Areas

Learning Brand Architecture

Integrated Brand Communication

Learning The Bottom Line

Social Media Branding

Learning Social Media Marketing

Learning Social Media Websites

Benefits

Learning Social Media Branding



Exam Format and Information

Exam Name ........
Exam Code .......
Exam Duration ........
Exam Format Multiple Choice and Multi-Response Questions
Exam Type ........
Number of Questions ........
Eligibility/Pre-Requisite ........
Exam Fee $........
Exam Language English
Validity ........

Brand Management Skills FAQs

Learning Branding Basics

Nature of Relationship

Brand Names and Brand Extensions

Brand Loyalty

Learning Brand Relationship

Learning Value of Brands

Brands and Consumer Buying Process

Learning Consumer Search for Brand Information

Consumer Segmentation

Brand Architecture and Brand Portfolio

Learning Perceptual Mapping

Brand Benefits and Attributes

Learning Advertising and Branding

Successful Repositioning

Learning Differential Advantage and Positioning

Learning Brand as Strategic Devices

Brand Evaluation and Planning

Protecting Brands

Legal Perspectives in Branding

Learning Online Branding

Learning Business to Business Branding

Learning Social Media Branding


Brand manager

Product marketing

Marketing manager

Brand Assistant

Brand Strategist

Senior Product Manager

Product Manager

Companies require brand managers to analyse their brand positioning and consumer insights. Moreover, they also help in forming and communicating the motive and mission of the brand. A product’s value is hence known by the brand’s value. Therefore, it is a very responsible as well as a difficult job. Some of the major roles and responsibilities of these professionals include the following:

They manage a team of marketing people working on brand initiatives.

Lead creative development for motivating the target audience.

Establish performance specifications, cost and price parameters, market applications, and sales estimates. 

Measure and report the performance of all marketing campaigns

Assess ROI and KPIs.

Monitor the market trends, research consumer markets, and competitors’ activities.

They control new and ongoing marketing and advertising activities

Keeping the company aligned around the brand’s direction, choices, and tactics.


Anyone with a bachelor’s degree in the related field can take this exam. Moreover, people from business administration, economics, or management background are highly preferred for this exam.

Communication skills

Interpersonal skills

Management skills

Analytical skills

 

We are here to help!

CONTACT US