Visual Merchandising Practice Exam

Visual Merchandising

Visual merchandising is a promoting practice that utilizes floor plans, shading, lighting, showcases, innovation, and different components to draw in client consideration. Its definitive intention is to utilize the retail space to produce more deals by making a store stick out and drawing in customers.

Skills Required

• Understand the brand.

• The creativity of flair.

• Strong analytical skills.

• Commercial awareness.

• An eye on what’s trendings.

• Basic Knowledge of Computer.

• Confident decision-making.

• Strong communication and leadership skills.

Career Opportunity 

• Retail Establishments.

• Museums.

• Department Stores.

• Galleries.

• Various Outlets.

• Theatre Companies.

• Fashion Stores.

• Marketing Agencies.

Table of Content 

1. Fashion Merchandising

• Introduction

• Merchandise Department

2. Fashion Buyer

• Qualities of a Successful Buyer

• Buyer Rights

• Qualities of a Successful Buyer

3. Fashion Forecasting

• Forecasting fashion trends

• Market Reports

4. Visual Merchandising

• History

• Window Display

• Shelves in the Clothes

• Cross-Mix Merchandising

• Props

• Colour

• Lighting

• Graphics & Signage

• Shop Interior

• Senses Seduction

• Stocking Basics

• Repetition

5. Design Principles and Elements

• Design Elements

• Principles of Design

6. Color Theory

• Historical Background

• Color Abstractions

• Complementary Colors

• Warm vs. cool colors

• Achromatic Colors

• Tints and shades

• Split Primary Colors

• Color Harmony

• Current Status

• Basic Techniques for Creating Color Schemes

7. Retail

• Types of Retail Outlets

• Retail Pricing

• Second-Hand Retail

8. Consumer Behavior

• Black Box Model

• Information search

• Evaluation of Alternatives

• Purchase Decision

• Other Influences

• Buyer Decision Processes

9. Packaging and Labelling

• Purpose

• Packaging Types

• Symbols Used

• Label

• Specialized Labels

• Label Stock Types

• Label Attachment

10. Pricing

• Influencing Attributes

• Pricing Approach and Strategies

• Cost Sheet Analysis

11. Fashion Industry

• Fashion

• Fashion Industry

• Social Media and Fashion Industry

• Advertising through Apps

• Successful Campaigns

12. Fast Fashion

• Category Management

• Quick Response Method

• Supply Chain, Vendor Relationships and Internal Relationships

• Design Lawsuits and Legislation

13. Target Market

• Target Markets

• The Psychology of Target Marketing

• Benefits of Mass Marketing

14. Market Segmentation

• Criteria for Segmenting

• Methods for Segmenting Consumer Markets

• Psychographic

• Supplier Segmentation

• Positioning Strategies

15. Product Lifecycle

• Product Management

16. Fashion Reflect Lifestyle

• Goals and Change

• Types of style

17. Distribution

• Physical Distribution, Marketing Logistics, and Supply Chain Management

• The Physical Distribution Concept

• Supply Chain Management (SCM)

• Materials Management

• Order Processing

• Inventory Management

• Production Control and Materials Requirement Planning

• Just-in-Time (JIT) Logistics Systems

18. Vendor Management

• System of Vendor Evaluation

• Parameters for evaluation of Vendors Performance

• Social Audit

• Total Evaluation

• Guidelines for Purchases through Tender and Negotiations

• Purchase Review

19. Export and Import

• Export

• Ways of exporting

• Making the export decision

• Import

• Export Documentation

• Incoterms

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