Salesforce Marketing Cloud Account Engagement Consultant

Salesforce Marketing Cloud Account Engagement Consultant 

The Salesforce Marketing Cloud Account Engagement Consultant exam is suitable for candidates who wish to demonstrate their expertise in designing and implementing marketing campaigns within Salesforce Marketing Cloud's Account Engagement platform. The certification exam validates your ability to build effective marketing processes, including email marketing, lead generation, and lead qualification strategies. By leveraging data-driven decision-making. Candidates should be able to create focused marketing workflows that drive engagement and results.

Who should take the exam?

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals with 6-12 months of experience in building and executing marketing workflows using the Account Engagement platform.

Skills Required

The Salesforce Marketing Cloud Account Engagement Consultant helps candidates to build skills with -

• Using the capabilities of the Account Engagement platform.
• Understanding the visitor-to-prospect lifecycle.
• Creating and managing marketing assets, automation, and workflows within the Account Engagement Lightning App.
• Interpreting metrics from Engagement History and standard dashboards in B2B Marketing Analytics.
• Configuring administrative settings such as scoring and grading models, custom fields, and using the Recycle Bin.
• Troubleshooting and resolving basic platform issues.
• Using Einstein features available in Account Engagement.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam evaluates a candidate’s knowledge and skills in the following areas -

• Domain 1 - Understanding Evaluation: 17%
  
• Domain 2 - Understanding Account Configuration: 20%
• Domain 3 - Understanding Automating Business Processes: 17%
• Domain 4 - Understanding Email Marketing: 10%
• Domain 5 - Understanding Lead Management: 14%
• Domain 6 - Understanding Personalizing the Prospect Experience: 8%
• Domain 7 - Understanding Reporting, Metrics and Analytics: 11%
• Domain 8 - Understanding Sales Emails and Alerts: 3%