Sales - Advertising Exam

Sales - Advertising Exam

The Sales - Advertising Exam is designed for professionals involved in selling advertising services and solutions, including sales executives, account managers, and business development personnel. This exam assesses candidates on their knowledge of advertising platforms, sales techniques, and the ability to create effective advertising solutions that meet client objectives. Certification in this area demonstrates expertise in driving sales in the competitive advertising industry, ensuring value for clients and business growth.

Who should take the Exam?

• Advertising sales executives and account managers looking to validate their skills.
• Business development professionals working in the advertising or media industries.
• Media planners and buyers seeking to enhance their sales capabilities.
• Professionals transitioning into advertising sales from related fields like marketing or PR.
• Individuals pursuing a career in advertising sales or looking to advance their roles in media sales.

Exam Objectives

• Understand the key elements of advertising sales, including digital, print, and broadcast platforms.
• Learn to identify client needs and create customized advertising solutions.
• Develop skills in pitching, negotiating, and closing advertising sales deals.
• Gain knowledge of advertising metrics, ROI, and performance tracking to ensure client satisfaction.
• Enhance abilities to build long-term relationships with clients and grow revenue through effective sales strategies.