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Product Marketing

Product Marketing

Free Practice Test

FREE
  • TypeExam Format
  • No. of Questions30
  • AccessImmediate
  • Access DurationLife Long Access
  • Exam DeliveryOnline
  • Test ModesPractice

Practice Exam

$11.99
  • TypeExam Format
  • No. of Questions30
  • AccessImmediate
  • Access DurationLife Long Access
  • Exam DeliveryOnline
  • Test ModesPractice, Exam

Online Course

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  • Content TypeVideo
  • DeliveryOnline
  • AccessImmediate
  • Access DurationLife Long Access
  • No of videos-
  • No of hours-
Not Available

Product Marketing

Product marketing bridges the gap between marketing communications and product management. On one side where product management deals with the fundamentals of product development within a firm, product marketing deals with marketing the product to customer, prospects, and others.

So, the candidates who wish to explore the field of product marketing should definitely take this exam.


Table of Contents

  • Basics of Product Marketing
  • Challenges Faced
  • Overview of Industry 
  • Industry Product Marketing Roles
  • Steps for Product Development
  • Understanding Market Requirement Document (MRD)
  • Product Launch 
  • Differentiated Value Propositions
  • Pricing Approaches
  • Market Segmentation and Tactics
  • Positioning of Your Product/Product Line
  • Forecasting methods
  • Building a Roadmap
  • Role of Relationships in Marketing Success
  • Probing Interviews so as to Gain Customer Information
  • International Marketing
  • The Implementation Plan
  • Understanding the Marketing Mission

Product Marketing FAQs

Product marketing bridges the gap between marketing communications and product management. On one side where product management deals with the fundamentals of product development within a firm, product marketing deals with marketing the product to customer, prospects, and others.

  • Communication skills
  • Industry awareness
  • Negotiating skills
  • Detail-oriented

Product marketing has the following objectives-

  • Promotion of the product
  • Increasing market share
  • Organizational growth
  • Profit-making
  • Basics of Product Marketing
  • Challenges Faced
  • Overview of Industry 
  • Industry Product Marketing Roles
  • Steps for Product Development
  • Understanding Market Requirement Document (MRD)
  • Product Launch 
  • Differentiated Value Propositions
  • Pricing Approaches
  • Market Segmentation and Tactics
  • Positioning of Your Product/Product Line
  • Forecasting methods
  • Building a Roadmap
  • Role of Relationships in Marketing Success
  • Probing Interviews so as to Gain Customer Information
  • International Marketing
  • The Implementation Plan
  • Understanding the Marketing Mission
  • Management students
  • Marketing professionals
  • Managers
  • Other interested candidates

50 questions are asked in this exam

 

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