Product Management Skills Online Course
Product Management Skills Online Course
Begin your journey by building a strong foundation—understand the concept of product management and the role of a product manager. Dive into their critical responsibilities, uncovering the essential skills and qualifications that distinguish successful professionals in this dynamic field. Progress through the course by engaging with practical examples, equipping yourself with the knowledge and expertise needed to effectively guide a product from its initial concept to a successful launch.
Throughout the course, learn how to craft a strong product strategy designed to address the changing needs of your customers. By the end, you will gain a comprehensive understanding of product management and acquire the essential skills and expertise to excel in this dynamic and impactful field.
Who is this course for?
This course is tailored for non-technical product managers looking to strengthen their skills and knowledge in product management. It is also well-suited for those new to the field or with limited experience, offering a thorough introduction to the product management process. While no prior prerequisites are required, a basic understanding of business concepts can be helpful.
In this course, you will learn:
- Explore market trends and uncover customer needs through effective research and analysis.
- Build expertise in prioritization and making data-driven product decisions.
- Learn to define a compelling product vision and create strategic roadmaps.
- Develop proficiency in crafting suitable pricing strategies and approaches.
- Conduct competitive analysis and identify market opportunities.
- Master techniques for successful stakeholder management and collaborative engagement.
Course Curriculum
Introduction to Non-Technical Product Management
- Introduction
- What Is Product Management and Who Is a Product Manager?
- Typical Day of a Product Manager
- Technical Versus Non-Technical Product Management
- Role and Responsibilities of a Product Manager
- Skills and Qualifications Required for a Product Manager
Product Lifecycle
- Introduction to Product Lifecycle
- Product Lifecycle: Example
- Identifying Product Lifecycle Stage
- Product Lifecycle: Challenges
Product Management Process
- Idea Generation
- Product Planning
- Product Planning: Example
- Product Development
- Product Launch
- Product Management
- Marketing and Sales
Market Research and Product Vision
- Primary and Secondary Market Research
- Market Research: Example
- User Personas
- Product Vision
Product Tracking and Iterative Improvement
- Introduction to Product Performance Metrics and Iterative Improvement
- Types of Performance Metrics
- Usage Metrics: Retention Rate
- Adoption Metrics: Activation Rate and Churn Rate
- Engagement Metrics: Click-Through Rate (CTR) and Bounce Rate
- Customer Acquisition Cost and Customer Lifetime Value
- Satisfaction Metrics: Net Promoter Score (NPS)
- Quality Metrics: Response Time
- Product Update or Refresh
- Competition Benchmarking
Product Financials and Profitability
- Product Financials and Profitability
- Profit and Loss Statement
- Cost Benefit Analysis
- Cost and Benefit Analysis: Example
- Time Value of Money Concept
- Product Profitability
Product Sales and Marketing
- Introduction to Product Sales and Marketing
- Product Advertising
- Product Pricing
- Product Go-To-Market Strategy
- Product Sales Strategy
- Product Sales and Promotions
- Product Public Relations
Managing Product Stakeholders
- Introduction to Effective Management of Stakeholders
- Brand Marketing and Finance as Stakeholders
- Legal Compliance, Operational Risk, Technology, and Customer Service as Stakeholders
Leadership and People Management
- Introduction to Leadership and People Management
- Alignment with Senior Leadership
- Product Ethics and Responsibility
