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Product Design Practice Exam

Product Design

A company’s reputation is based on the quality of the product or services they provide to their customers. It is, therefore, important to note that companies require experts who can perform various activities from designing to manufacturing the product. These are the product design professionals who integrate with people, data, processes and business systems. They make sure that the product is top quality and maintains the market requirements while maintaining the overall corporate goals.

Roles and Responsibilities

Some of the major roles and responsibilities of these professionals include the following:

Set out the product vision, roadmap, and strategy.

Specify the research needed to gather market information for determining and representing the needs of customers.

Provide insights and perspective on the product.

Review product specifications and requirements

Evaluating new product ideas.

Work with marketing, sales, engineering, and ensure the completion of businessgoals and customer satisfaction.

Define objectives for product marketing communication. 

Prepare short-term and long-term forecasts, reports, and analyses on product sales. 

Who should give this exam?

Anyone with a Bachelor’s degree or a Master’s degree in business or a related field like economics, advertising, marketing, and statistics can take this exam. 

Skills Required

Communication skills.

Technical expertise.

Business skills.

Research skills.

Analytical skills.

Interpersonal skills.

Marketing skills.

Career Prospects

Product manager

Project management

Product designer

CAD technician

Table of Content

The Product Design Exam covers the following topics  -

Product Management Basics

What is a Product

Learning the Product Life Cycle

What is Product Management?

Learning Stages of Product Management

Learning Product Manager Role

Learning Product Manager Skills

Product Strategy – Market Analysis

Learning Marketing Research

Market Segmentation

Learning Market Targeting

Learning Market Positioning


Defining Product Strategy

Learning Kano Model Analysis

Competitor Analysis

Learning what is Competitor Analysis?

Learning Environmental Analysis

Learning Pestle Analysis

Learning SWOT Analysis

Learning value Chain Analysis

Learning The BCG Matrix

Product Definition – User Requirements Research

Learning factors influencing consumer behaviour

Major Psychological Processes

Consumer Buying Decision Process

Learning organisational Buying

Customer Data Collection and Analysis

Learning voice of Customer (VOC)

User Requirements

Learning conducting User Interviews

User or Focus Groups

Learning decision Making for Product Definition

Specifying the Product Definition

Product Design – User-Centered Design

What is User- Centered Design or UCD

Learning UCD Characteristics

Learning UCD Principles

User-Centered Design Process

User-Centered Design and Agile

Learning ISO 9241 Human-Centred Design Principles

Product Design – Prototyping

What is a wireframe?

What is a prototype?

What is a mockup?

Learning Prototype Categories

Learning Prototype vs. a final product

Why to Prototype

Learning Prototyping Components and Techniques

Product Development

Learning User Personas

Learning User stories


Product Requirements Document or PRD

Learning Performing Affinity Mapping

Learning Creating Storyboards

Product Testing – Usability Testing

Learning Usability Testing Basics

Usability Testing Types

Learning Usability Test

Usability Testing Methods

Learning pilot Usability Test and Moderation

Conducting Usability Test

Learning best Practices for Usability Testing

Learning Heuristic Evaluation

Minimum Viable Product

Minimum Viable Product Basics

Learning the purpose of MVP

Learning MVP Elements

Learning MVP Benefits

Developing Minimum Viable Product

Validating Minimum Viable Product

Learning Product / Market Fit

Product Marketing

Learning Product Marketing Basics

Learning the need for Product Marketing

How to Market a Product

Learning Product Marketing Strategy

Learning Pricing Concepts

User Engagement

Learning Growth Hacking

Product Analytics

Learning A/B Testing

Segmentation and Funnel Analysis

Learning Multivariate Testing

Learning Google Analytics

Learning Cohort Analysis

Learning Web Analytics

Product & Engagement Analytics

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