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Pharmaceutical Marketing Practice Exam

Pharmaceutical Marketing

Broadly speaking, pharmaceutical marketing involves all of the promotional activities carried out by an organization to make pharmaceutical products and care a reality, and available to customers (patients and other decision-makers) from the manufacturer.

Skills Required

The skills of the professional medical representative.

The pharmaceutical and medical promotional practice.

The selling process in detail.

The adaptive selling.

Selling values and Solutions.

Handling objections.

Mutual beneficial closing.

Analyze for development.

Career Opportunity

Pharmaceutical sales representative.

Health project manager.

Data analyst for healthcare insurer.

Healthcare facilities manager.

Creative planner for an advertising agency.

Medical office administrator.

Healthcare quality manager.

Marketing analyst.

Table of Contents 

1. Determining the target audience. 

2. Competition analysis. 

3. Goal setting

4. Budget estimation

5. Method of Creating a marketing system.

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