Organizing Exhibitions Practice Exam
Organising Exhibitions
A Coordinating event professional is the one who organise and manage events for organisations. These professionals plan, manage, and execute the complete event by practising various skills like marketing, public relations, taxes, laws logistics, financing, catering, security, and safety. They are responsible for managing both big and small events for a company as per their requirements.
Who should take this exam?
Anyone who is interested in event management, public relation, and marketing department can take up this exam to boost their skills.
Skills Required
• Communication skills
• Management skills
• Interpersonal skills
• Laws and Logistics
Career Prospects
• Project manager
• Event manager
• Financing manager
• Human resource
Table of Content
Introduction to Events
• What are Events?
• Learning Objectives of Events
• Learning Event Characteristics
• The Wow Factor
• Learning Types of Events
Why Events?
• So When Do We Need Events?
• Event linked to Product Launch
• Learning Company Market Entry
• Sales Conference
• Learning Product Education
• Dealer Conference
• Entertainment
• Motivational
• Workshops
• Learning Community Event
Event Manager Skills
• Key Skills Needed
• Learning Communication Skills
• Personality Development
• Learning Self Grooming Tips
• Stress Management
• Time Management
• Team Management Skills
Customer Relationship Management
• Understanding Customer Behavior
• Customers Expectations
• Learning Building Customer Relationship
Structure of Events
• Learning Events Structure
Event Process
• Brief
• Concept
• Learning Budgeting and Discussion
• Venue
• Schedule of Items
• The Suppliers
Learning Event Planning
• Planning
• Event Planning
• Concept
• Project Scope
• Feasibility Study
• Proceed
• Planning
• Learning Task Analysis
• Scheduling
• Analysis and Allocation
• Implementation of the Plan
• Learning PERT/CPM
Learning Event Marketing
• The Marketing Environment
• The Marketing Mix
• Market research
• Research Methods
• Learning Event Marketing Plan
Learning Public Relations
• Introduction
• Learning Functions of Public Relations
• Goals of Public Relations
• Learning Steps in Public Relations Campaign
• Public Relations in India
Learning Site Planning
• Basics
• Learning Event Settings
• Site Selection Factors
Learning Event Logistics
• Basics
• Scope and Models
• Learning Logistics Management
• Factors to Consider
• Learning Logistic Planning
Learning Event Financing
• Learning Financial Management
• Income Sources
• Expenses
• Budgeting
• Cost and Cash Flow Management
• Learning Financing
• Break-Even Analysis
• Pricing
• Learning Accounting and Audit
Learning Human Resource Management
• Introduction
• Learning Human Resource Planning
• Volunteer Recruitment
• Learning Job Descriptions and Analysis
• Recruitment and Selection
• Screening and Selection
• Learning Recruitment Approach
• Induction
• Training
• Supervision and Evaluation
• Learning Performance Appraisal
• Motivation
Learning Health, Safety and Security
• Introduction
• Learning Risk Assessment
• Fire Safety
• Gate and Door Control
• Crowd Control
• Learning Electrical Installations & Lighting
• Food, Drink & Water
• Sanitary Facilities
• Waste Management
• Special Effects, Fireworks & Pyrotechnics
• Learning Emergency Planning
Learning Monitoring and Evaluation
• Monitoring
• Event Evaluation
• Learning Evaluation Process
• Learning Evaluation Methods
• Event Surveys
Learning Media Coverage of an Event
• Beneficiary
• Spotlight
• Creative
• People
• Example Study – Sahara Kargil Benefit Soccer Match
Learning Media Relations
• Introduction
• Building Relations with Media
• Public Relations Assistance to Media
• Media Relations Norms
• Press Conference
• Holding a Press Conference
Learning Event Branding
• Brand
• What is Branding?
• Brand Equity
• Establishing a Brand
• Event Branding
• Event Branding Principles
Learning Event Catering
• Introduction
• Types of Catering
• Catering Planning
• Buffet Set-Up
Suppliers
• Learning Distribution
• Ancillary Services
• Trade Media
• Hotel Booking agencies
• Learning Convention Bureau/Trade promotion cells
• Transport
• Tourism
• Security
Learning Celebrities and Events
• Celebrity Becoming a Brand
• Celebrity Advertising
• Literature Survey
• Image Communication in Marketing
• Factors Critical in Celebrity Advertising
• Observations on Celebrity Endorsements
• Learning Reasons for Celebrity Endorsements
• Learning Flaws in Endorsing Celebrities
Learning Property Creation
• How to Create Properties
Learning Social, Economic, Political and Developmental Implications
• Introduction
• The Implications of Special Events
• Social and Community Implications of Events
• Learning Economic Implications of Events
• Finally
Exhibitions
• The Revolution Begins
• What is Exhibition?
• Why Visit an Exhibition
• Learning The Economic Impact of Exhibitions
• Objective of Holding an Exhibition
• Exhibiting for the Right Reasons
• Learning Types of Exhibition
• Display Work for Your Exhibition
• More Than Mere Exhibitions
• Augmenting Tourism Numbers
• The Indian Viewpoint
• Learning ITPO
• Exhibitions in India
• Exhibitions Overseas
Learning Event Management Laws
• Learning Legal Aspects
• The Companies Act of
• Intellectual Property Law in India
• Learning Trademarks
• Copyrights
• Learning The India Copyright Act
• Learning The Trademark Act
Learning Event Management Taxes
• Learning Entertainment Tax
• Learning Service Tax
A Recap
• Identify the Event
• Learning Budgeting
• Hiring sand Rentals
• What Can Marketers Do to Reach This Position?
• Marketing Your Event
• Creating a Budget
• Positioning Your Product /Event
• Learning Attractions/ Flip Side
• Employment Opportunities
Learning Case Study
• Tasty Bite the Way to a Customers’ Heart and Stomach
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- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
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