Oracle Responsys Marketing Platform Cloud Service 2017 (1Z0-477) Practice Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1Z0-477)
About Oracle Responsys Marketing Platform Cloud Service 2017 (1Z0-477)
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1Z0-477) exam demonstrates the knowledge required to use the Oracle Marketing Cloud B2C solution, execute new client account configuration and activation, complete the initial configuration of a Responsys database to support client requirements, and integrate Responsys with third party systems.
Prerequisite for the exam
Candidates applying for this exam are recommended to complete 4 or more Responsys implementations and campaign/program projects (in the primary technical role) with having 1-3 years of field experience.
Course Structure
The Oracle Responsys Marketing Platform Cloud Service 2017 (1Z0-477) Exam covers the following topics -
1. Topic 1: Responsys Data Model
• Describe the Responsys Data Model [Learner]
• Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
• Create and manage Filters, Segment Groups, and Seed Groups
2. Topic 2: Initial Configuration/Deliverability
• Describe domain branding and domain delegation, and gather initial account settings
• Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
• Perform IP Warm Up and IP Ramp Up
• Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
• Implement conversion tracking
• Configure subscription management
3. Topic 3: Integration: Interact Connect
• Describe the Data Gateway Setup process
• Configure Connect jobs to import
• Configure Contact Event Data (CED) exports
4. Topic 4: Creating and Managing Content
• Create and manage documents
• Read, write, and edit HTML code for emails
• Apply responsive design techniques to emails
5. Topic 5: Campaigns/Forms
• Create, manage, and test campaigns
• Configure campaign settings in the Campaign Dashboard
• Manage Campaign Categories, Link Categories, and Link Tables
• Configure personalization using Built-in Functions or Responsys Personalization Language
• Configure dynamic content modules
• Create and manage forms
6. Topic 6: Programs
• Design, manage, and publish programs
• Analyze and test programs
7. Topic 7: Reporting
• Interpret standard reports and dashboards
• Create custom reports with measures and dimensions
8. Topic 8: Multi-Channel Campaigns
• Implement Rapid Retargeter display campaigns
• Create Short Message Service (SMS) campaigns
9. Topic 9: Partner Integrations
• Describe how Responsys integrates with technology partners
• Explain look-alike modeling for Responsys
Exam Pattern
- Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
- Exam Code: 1Z0-477
- Number of Questions: 71
- Length of Time: 120 minutes
- Exam Fee: $245 USD
- Exam Language: English
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