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Oracle Responsys Marketing Platform Cloud Service 2017 (1Z0-477) Practice Exam

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1Z0-477)

About Oracle Responsys Marketing Platform Cloud Service 2017 (1Z0-477)

Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1Z0-477) exam demonstrates the knowledge required to use the Oracle Marketing Cloud B2C solution, execute new client account configuration and activation, complete the initial configuration of a Responsys database to support client requirements, and integrate Responsys with third party systems. 

Prerequisite for the exam

Candidates applying for this exam are recommended to complete 4 or more Responsys implementations and campaign/program projects (in the primary technical role) with having 1-3 years of field experience.

Course Structure

The Oracle Responsys Marketing Platform Cloud Service 2017 (1Z0-477) Exam covers the following topics -

1. Topic 1: Responsys Data Model

Describe the Responsys Data Model [Learner]

Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables

Create and manage Filters, Segment Groups, and Seed Groups

2. Topic 2: Initial Configuration/Deliverability

Describe domain branding and domain delegation, and gather initial account settings

Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression

Perform IP Warm Up and IP Ramp Up

Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories

Implement conversion tracking 

Configure subscription management

3. Topic 3: Integration: Interact Connect

Describe the Data Gateway Setup process 

Configure Connect jobs to import 

Configure Contact Event Data (CED) exports

4. Topic 4: Creating and Managing Content

Create and manage documents 

Read, write, and edit HTML code for emails 

Apply responsive design techniques to emails

5. Topic 5: Campaigns/Forms

Create, manage, and test campaigns 

Configure campaign settings in the Campaign Dashboard 

Manage Campaign Categories, Link Categories, and Link Tables 

Configure personalization using Built-in Functions or Responsys Personalization Language

Configure dynamic content modules 

Create and manage forms 

6. Topic 6: Programs

Design, manage, and publish programs 

Analyze and test programs 

7. Topic 7: Reporting

Interpret standard reports and dashboards 

Create custom reports with measures and dimensions 

8. Topic 8: Multi-Channel Campaigns

Implement Rapid Retargeter display campaigns 

Create Short Message Service (SMS) campaigns

9. Topic 9: Partner Integrations

Describe how Responsys integrates with technology partners 

Explain look-alike modeling for Responsys

Exam Pattern 

  • Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
  • Exam Code: 1Z0-477
  • Number of Questions: 71
  • Length of Time:  120 minutes
  • Exam Fee: $245 USD 
  • Exam Language: English

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