Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) Practice Exam

Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) 


About Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) Practice Exam

An Oracle Responsys Marketing Platform Cloud Service 2020 Implementation Specialist possess a strong foundation and expertise in implementing Oracle Responsys Marketing Platform Cloud Service solutions. And demonstrated knowledge of B2C, Campaign Management, Content Management, Conversion Tracking, Multi-Channel Campaigns, Oracle Responsys, and Subscription Management.


Exam Details

  • Exam Title: Oracle Responsys CX Marketing Platform 2020 Implementation Essentials
  • Exam Number: 1Z0-1032-20
  • Exam Price: $245 USD
  • Format: Multiple Choice
  • Duration: 85 Minutes
  • Number of Questions: 55
  • Passing Score: 63%
  • Validated Against: Exam has been validated against 19D and 20A


Course Outline

The Oracle Responsys CX Marketing Platform 2020 Implementation Essentials (1Z0-1032-20) Exam covers the following topics -

1. Responsys Data Model

Describe the Responsys Data Model

Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables

Create and manage Filters, Segment Groups, and Seed Groups

2. Integration: Interact Connect

Describe the Data Gateway Setup process

Configure Connect jobs to import data

Configure Contact Event Data (CED) exports

3. Campaigns/Forms

Create, manage, and test campaigns

Configure campaign settings in the Campaign Dashboard

Manage Campaign Categories, Link Categories, and Link Tables

Configure personalization using Built-in Functions or Responsys Personalization Language

Configure dynamic content modules

Create and manage forms

4. Multi-Channel Campaigns

Implement Rapid Retargeter display campaigns

Create Short Message Service (SMS) campaigns

Create Push campaigns

5. Responsys Personalization Language (RPL)

Develop basic RPL

Develop important RPL directives

6. Initial Configuration/Deliverability

Describe domain branding and domain delegation, and gather initial account settings

Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression

Perform IP Warm Up and IP Ramp Up

Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories

Implement conversion tracking

Configure subscription management

7. Creating and Managing Content

Create and manage documents

Read, write, and edit HTML code for emails

Apply responsive design techniques to emails

8. Programs

Design, manage, and publish programs

Analyze and test programs

9. Integrations

Describe how Responsys integrates with technology partners

Describe Responsys API Authentication

Describe Responsys API scalability


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