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Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340) Practice Exam

Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340)

About Oracle Eloqua CX Marketing 2019 Implementation Essentials (1Z0-340)

Oracle Eloqua CX Marketing 2019 Implementation Essentials (1Z0-340) is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. The exam validates understanding of a successful implementation of the Eloqua CX platform. 

This certification exam covers sections that include,

the timeline and deliverables for a successful implementation

fundamentals of the Eloqua CX platform

the platform architecture and data model of Eloqua CX

tasks included in initial, digital, email, and form configuration

the features that support data management

the configurations required for CRM integration, the features that support automation

additional Eloqua CX Services

Who should take the exam?

This exam is good for candidates who are in an administrator role or equivalent practice or those who have up-to-date training and 6 months to 1 year of hands-on experience supporting or leading Eloqua CX implementations.  

Course Structure

The Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340) Exam covers the following topics - 

1 Implementation Overview

Describe the major milestones and key deliverables of the available implementation offerings

Explain the types of implementation services available

Explain the documents a client completes during implementation and the key client attendees required for an implementation

2 Data Model

Describe Eloqua data objects, how they relate to each other and cases for use

Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud

3 Branding and Deliverability

Describe the background and methodology for warming dedicated IP addresses

Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability

4 Tracking

Describe how Eloqua tracks visitor data and define the tracking script integration process

Configure microsites

5 Form Configuration

Integrate an externally hosted form

Create a form and identify advanced form techniques

Configure a customized landing page

6 Automation

Describe campaign canvas settings

Demonstrate knowledge of program builder and program canvas

Create a program in program canvas

Create a campaign in campaign canvas

7 Eloqua Fundamentals

Generate key reports

Create a segment

Create an email

8 Security Settings

Create Users and customize a security group

Explain the importance of asset permissions and contact level security

Configure company settings

9 Database Management

Configure contact and account fields and views

Create and configure custom objects and illustrate custom data object services and processing

Implement data standardization initiatives and describe Eloqua's data prioritization features and tools

10 Email Configuration and Preference Management

Describe the subscription and preference management options available within Eloqua

Describe Eloqua settings that support email management and email personalization

Configure an email group

Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export

11 CRM Integration

Describe the supported CRM integrations and integration components

Troubleshoot common CRM integration issues

Set up the data import and data export tool

12 Additional Eloqua Services 

Configure sales tools

Configure custom reports

Configure a lead scoring model 

Exam Pattern 

  • Exam Name: Oracle Eloqua CX Marketing 2019 Implementation Essentials
  • Exam Code: 1Z0-340
  • Number of Questions: 70
  • Length of Time:  120 minutes
  • Exam Fee: $245 USD 
  • Exam Language: English

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  • Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
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