Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340) Practice Exam

Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340)

About Oracle Eloqua CX Marketing 2019 Implementation Essentials (1Z0-340)

Oracle Eloqua CX Marketing 2019 Implementation Essentials (1Z0-340) is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. The exam validates understanding of a successful implementation of the Eloqua CX platform. 

This certification exam covers sections that include,

• the timeline and deliverables for a successful implementation

• fundamentals of the Eloqua CX platform

• the platform architecture and data model of Eloqua CX

• tasks included in initial, digital, email, and form configuration

• the features that support data management

• the configurations required for CRM integration, the features that support automation

• additional Eloqua CX Services

Who should take the exam?

This exam is good for candidates who are in an administrator role or equivalent practice or those who have up-to-date training and 6 months to 1 year of hands-on experience supporting or leading Eloqua CX implementations.  

Course Structure

The Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340) Exam covers the following topics - 

1 Implementation Overview

• Describe the major milestones and key deliverables of the available implementation offerings

• Explain the types of implementation services available

• Explain the documents a client completes during implementation and the key client attendees required for an implementation

2 Data Model

• Describe Eloqua data objects, how they relate to each other and cases for use

• Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud

3 Branding and Deliverability

• Describe the background and methodology for warming dedicated IP addresses

• Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability

4 Tracking

• Describe how Eloqua tracks visitor data and define the tracking script integration process

• Configure microsites

5 Form Configuration

• Integrate an externally hosted form

• Create a form and identify advanced form techniques

• Configure a customized landing page

6 Automation

• Describe campaign canvas settings

• Demonstrate knowledge of program builder and program canvas

• Create a program in program canvas

• Create a campaign in campaign canvas

7 Eloqua Fundamentals

• Generate key reports

• Create a segment

• Create an email

8 Security Settings

• Create Users and customize a security group

• Explain the importance of asset permissions and contact level security

• Configure company settings

9 Database Management

• Configure contact and account fields and views

• Create and configure custom objects and illustrate custom data object services and processing

• Implement data standardization initiatives and describe Eloqua's data prioritization features and tools

10 Email Configuration and Preference Management

• Describe the subscription and preference management options available within Eloqua

• Describe Eloqua settings that support email management and email personalization

• Configure an email group

• Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export

11 CRM Integration

• Describe the supported CRM integrations and integration components

• Troubleshoot common CRM integration issues

• Set up the data import and data export tool

12 Additional Eloqua Services 

• Configure sales tools

• Configure custom reports

• Configure a lead scoring model 

Exam Pattern 

• Exam Name: Oracle Eloqua CX Marketing 2019 Implementation Essentials
• Exam Code: 1Z0-340
• Number of Questions: 70
• Length of Time:  120 minutes
• Exam Fee: $245 USD 
• Exam Language: English

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