Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340) Practice Exam
Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340)
About Oracle Eloqua CX Marketing 2019 Implementation Essentials (1Z0-340)
Oracle Eloqua CX Marketing 2019 Implementation Essentials (1Z0-340) is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. The exam validates understanding of a successful implementation of the Eloqua CX platform.
This certification exam covers sections that include,
• the timeline and deliverables for a successful implementation
• fundamentals of the Eloqua CX platform
• the platform architecture and data model of Eloqua CX
• tasks included in initial, digital, email, and form configuration
• the features that support data management
• the configurations required for CRM integration, the features that support automation
• additional Eloqua CX Services
Who should take the exam?
This exam is good for candidates who are in an administrator role or equivalent practice or those who have up-to-date training and 6 months to 1 year of hands-on experience supporting or leading Eloqua CX implementations.
The Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials (1Z0-340) Exam covers the following topics -
1 Implementation Overview
• Describe the major milestones and key deliverables of the available implementation offerings
• Explain the types of implementation services available
• Explain the documents a client completes during implementation and the key client attendees required for an implementation
2 Data Model
• Describe Eloqua data objects, how they relate to each other and cases for use
• Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
3 Branding and Deliverability
• Describe the background and methodology for warming dedicated IP addresses
• Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability
• Describe how Eloqua tracks visitor data and define the tracking script integration process
• Configure microsites
5 Form Configuration
• Integrate an externally hosted form
• Create a form and identify advanced form techniques
• Configure a customized landing page
• Describe campaign canvas settings
• Demonstrate knowledge of program builder and program canvas
• Create a program in program canvas
• Create a campaign in campaign canvas
7 Eloqua Fundamentals
• Generate key reports
• Create a segment
• Create an email
8 Security Settings
• Create Users and customize a security group
• Explain the importance of asset permissions and contact level security
• Configure company settings
9 Database Management
• Configure contact and account fields and views
• Create and configure custom objects and illustrate custom data object services and processing
• Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
10 Email Configuration and Preference Management
• Describe the subscription and preference management options available within Eloqua
• Describe Eloqua settings that support email management and email personalization
• Configure an email group
• Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
11 CRM Integration
• Describe the supported CRM integrations and integration components
• Troubleshoot common CRM integration issues
• Set up the data import and data export tool
12 Additional Eloqua Services
• Configure sales tools
• Configure custom reports
• Configure a lead scoring model
- Exam Name: Oracle Eloqua CX Marketing 2019 Implementation Essentials
- Exam Code: 1Z0-340
- Number of Questions: 70
- Length of Time: 120 minutes
- Exam Fee: $245 USD
- Exam Language: English
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