Merchandiser Practice Exam Questions

Merchandiser Practice Exam Questions

Merchandising is the process of boosting the sale of products by the presentation of merchandise in retail stores. The exam assesses a candidate and determines the skills of candidates working as Merchandising professionals based on their qualifications. Fashion merchandising, visual merchandising, design concepts, colour theory, consumer behaviour, pricing packaging, market segmentation, distribution, vendor management, import, and export are all areas where candidates are tested.

Roles and Responsibilities 

• Firstly, evaluate sales data to determine market trends and client reactions.
• Second, devise and implement the merchandising strategy.
• Also, to collaborate with buyers, suppliers, and analysts to negotiate prices, quantities, and timing of sales based on client demand, and to maximize sales by exhibiting the greatest product.
• Maintaining store shelves and goods, as well as creating store layout plans
• Lastly, keep an eye on stock movement and considering markdowns, promotions, and price changes, as well as clearouts.

Topics Covered 

The merchandiser certification covers the following topics:

1. Fashion Merchandising

● Introduction

● Merchandise Department

2. Fashion Buyer

● Qualities of a Successful Buyer

● Buyer Rights

● Qualities of a Successful Buyer

3. Fashion Forecasting

● Forecasting fashion trends

● Market Reports

4. Visual Merchandising

● History

● Window Display

● Shelves in the Clothes

● Cross-Mix Merchandising

● Props

● Colour

● Lighting

● Graphics & Signage

● Shop Interior

● Senses Seduction

● Stocking Basics

● Repetition

5. Design Principles and Elements

● Design Elements

● Principles of Design

6. Color Theory

● Historical Background

● Color Abstractions

● Complementary Colors

● Warm vs. cool colors

● Achromatic Colors

● Tints and shades

● Split Primary Colors

● Color Harmony

● Current Status

● Basic Techniques for Creating Color Schemes

7. Retail

● Types of Retail Outlets

● Retail Pricing

● Second-Hand Retail

8. Consumer Behavior

● Black Box Model

● Information search

● Evaluation of Alternatives

● Purchase Decision

● Other Influences

● Buyer Decision Processes

9. Packaging and Labelling

● Purpose

● Packaging Types

● Symbols Used

● Label

● Specialized Labels

● Label Stock Types

● Label Attachment

10. Pricing

● Influencing Attributes

● Pricing Approach and Strategies

● Cost Sheet Analysis

11. Fashion Industry

● Fashion

● Fashion Industry

● Social Media and Fashion Industry

● Advertising through Apps

● Successful Campaigns

12. Fast Fashion

● Category Management

● Quick Response Method

● Supply Chain, Vendor Relationships and Internal Relationships

● Design Lawsuits and Legislation

13. Target Market

● Target Markets

● The Psychology of Target Marketing

● Benefits of Mass Marketing

14. Market Segmentation

● Criteria for Segmenting

● Methods for Segmenting Consumer Markets

● Psychographic

● Supplier Segmentation

● Positioning Strategies

15. Product Lifecycle

● Product Management

16. Fashion Reflect Lifestyle

● Goals and Change

● Types of style

17. Distribution

● Physical Distribution, Marketing Logistics, and Supply Chain Management

● The Physical Distribution Concept

● Supply Chain Management (SCM)

● Materials Management

● Order Processing

● Inventory Management

● Production Control and Materials Requirement Planning

● Just-in-Time (JIT) Logistics Systems

18. Vendor Management

● System of Vendor Evaluation

● Parameters for evaluation of Vendors Performance

● Social Audit

● Total Evaluation

● Guidelines for Purchases through Tender and Negotiations

● Purchase Review

19. Export and Import

● Export

● Ways of exporting

● Making the export decision

● Import

● Export Documentation

● Incoterms