Media Marketing Practice Exam

Media Marketing

The term social media marketing (SMM) alludes to the utilization of social media and social organizations to advertise a company's items and administrations. Social media marketing gives organizations a way of drawing in with existing clients and arrive at new ones while permitting them to advance their ideal culture, mission, or tone.

Skills Required

Excellent Communication. 


Ability to write

Content Curating

Project Managing

Aptitude to Learning


Career Opportunity 

Advertisement and promotions manager

Content creation strategist

Copy writing for an advertising or marketing agency

Data scientist

Director of digital marketing

Market research analyst

Marketing specialist

Marketing manager

Table of Content

Why Care About Social Media

Orientation to Digital Marketing and Social Media

Latest Stats and Trends about Social Media (Global & Indian)

Relevant Social Media Success Stories (Global & Indian)

Creating Facebook Marketing Strategy

From Objectives to ROI

Competitive Research

Strategy Presentation by Participants

Exercise: Participants to create Facebook Marketing Strategy for their organizations Types of Facebook Ads

Facebook Ads vs. Google Adwords

Significance of CTR (Click Through Rate)

Optimizing Ad Copy & Targeting

Exercise: Participants to launch & promote live Facebook Communities

Demystifying Community Building on Facebook

Orientation to Facebook Brand Pages

EndgeRank Algorithm: Why engagement is key to success on Facebook?

How to create Facebook Marketing Strategy?

Facebook Applications for Fan Growth and Engagement

How to create Brand Ambassadors on Facebook?

Leveraging Facebook Insights for Success

Relevant Facebook Marketing Success Stories (Global & Indian)

Twitter: The Jewel in the Social Media Crown

Twitter in Plain English

Twitter for PR, Brand Building, Customer Engagement and Thought Leadership

Leveraging Lists, Hashtags & Trends

Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter Marketing Strategy

Twitter Strategy Framework: From Objectives to ROI

Exercise: Creating Twitter Marketing Strategy

Leveraging LinkedIn for B2B Lead Generation

LinkedIn in Plain English

Lead Generation through Individual Profiles

Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups

Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

Discussion on other Social Media Channels

Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)

Open discussion on approach to leverage them

Measuring ROI of Social Media

Guidelines for Measurement on Social Media

Importance of Qualitative Feedback

Framework for ROI Measurement

Creating ROI Metrics Dashboard Tools to Measure ROI

Planning & Creating Multi-channel Social Media Strategy

How to choose relevant Social Media Channels?

Creating multi-channel Social Media Strategy

Resource Planning: In-house vs. Outsource, Key competencies, Tools etc.

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