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Marketing Campaigns Practice Exam

Marketing Campaigns

Marketing campaigns advance items through various kinds of media, like TV, radio, print, and online stages. Campaigns are not exclusively dependent on publicizing and can incorporate exhibits, video conferencing, and other intelligent methods. Organizations working in exceptionally aggressive business sectors and franchisees may start continuous marketing campaigns and dedicate huge assets to producing brand mindfulness and deals.

Skills Required

Good teamwork skills.

Communication skills and networking ability.


Strong attention to detail.

Good organization and planning skills.

Creativity and writing skills.

Commercial awareness.

Numerical skills.

Table of content 

Changing World of Advertising



A Second Nature

Creating Great Advertising Institutions

Not Just Campaigns

Creative Ideas

The Advertising Agency

What is Client Servicing?

Jobs in a Communications Agency

Client Servicing/Account Management


Agency Work Flow

Typical Work Flow in Agency

Advertising Objectives


Branding concept

What is Branding?

Successful Brands


Evolution of ‘positioning’

Determining Positioning

The product

The Competition

The Customer

Product and Consumer Positioning

The Position You Want

Strategic Thinking

Advertising Strategies Spectrum

Consumer Insights

Digging consumer insights!

Apparent vs Real Reason

Informal Research

Benefit Laddering

Campaign Planning

Planning Cycle

Determining Advertising Budget

Advertising Plan—an Outline


The Creative Process

Creative Strategies

Message Formats

Practical Tips

How to Brief Creative

Copy, Folks

Copy Creation in three Steps

Copy Structure

Copy Style

Sell Creative Work

Media Planning

Being visible

Maximizing-the advertising exposure!

Framework to ‘Maximizing Advertising Exposure’

Media Briefing

The Media Briefing

Being more visible

Brand Contact Points

Internet Medium

Internet be the next big medium?

Line Media

Sales Literature

Point-of-sale (POS) display material

Aerial advertising

CD’s CD-ROMs, audio and video cassettes

Ad Bags and Carrier Bags

Body Media

Advertisement Assessment

How to Present Your Work

Campaigns - David Ogilvy

Computers Basics

Introduction - What is Computer?

Characteristics of computer

Commonly Used Computer Terms

Units of a computer system

Representation of information

Basic Operations of a Computer – Input, Process and Output

Input Devices

Output Devices

Storage Devices

Types of Software

Disk Organization Terms

Operating System

User Interface


Networking Concepts

Internet Terms (Hypertext, URL, Domain Name)

Web Browser and ISP

Upload and download files

Control of Internet


Search Engine Optimization

Social Media

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