Marketing Campaigns Practice Exam
Marketing Campaigns
Marketing campaigns advance items through various kinds of media, like TV, radio, print, and online stages. Campaigns are not exclusively dependent on publicizing and can incorporate exhibits, video conferencing, and other intelligent methods. Organizations working in exceptionally aggressive business sectors and franchisees may start continuous marketing campaigns and dedicate huge assets to producing brand mindfulness and deals.
Skills Required
• Good teamwork skills.
• Communication skills and networking ability.
• Adaptability.
• Strong attention to detail.
• Good organization and planning skills.
• Creativity and writing skills.
• Commercial awareness.
• Numerical skills.
Table of content
Changing World of Advertising
• Introduction
• Advertising
• A Second Nature
Creating Great Advertising Institutions
• Not Just Campaigns
• Creative Ideas
The Advertising Agency
• What is Client Servicing?
• Jobs in a Communications Agency
• Client Servicing/Account Management
• Meetings
Agency Work Flow
• Typical Work Flow in Agency
• Advertising Objectives
Branding
• Branding concept
• What is Branding?
• Successful Brands
Positioning
• Evolution of ‘positioning’
• Determining Positioning
• The product
• The Competition
• The Customer
• Product and Consumer Positioning
• The Position You Want
Strategic Thinking
• Advertising Strategies Spectrum
Consumer Insights
• Digging consumer insights!
• Apparent vs Real Reason
• Informal Research
• Benefit Laddering
Campaign Planning
• Planning Cycle
• Determining Advertising Budget
• Advertising Plan—an Outline
Creativity
• The Creative Process
• Creative Strategies
• Message Formats
• Practical Tips
• How to Brief Creative
• Copy, Folks
• Copy Creation in three Steps
Copy Structure
• Copy Style
• Sell Creative Work
Media Planning
• Being visible
• Maximizing-the advertising exposure!
• Framework to ‘Maximizing Advertising Exposure’
Media Briefing
• The Media Briefing
• Being more visible
• Brand Contact Points
Internet Medium
• Internet be the next big medium?
Line Media
• Sales Literature
• Point-of-sale (POS) display material
• Aerial advertising
• CD’s CD-ROMs, audio and video cassettes
• Ad Bags and Carrier Bags
• Body Media
Advertisement Assessment
How to Present Your Work
Campaigns - David Ogilvy
Computers Basics
• Introduction - What is Computer?
• Characteristics of computer
• Commonly Used Computer Terms
• Units of a computer system
• Representation of information
• Basic Operations of a Computer – Input, Process and Output
• Input Devices
• Output Devices
• Storage Devices
• Types of Software
• Disk Organization Terms
• Operating System
• User Interface
Internet
• Networking Concepts
• Internet Terms (Hypertext, URL, Domain Name)
• Web Browser and ISP
• Upload and download files
• Control of Internet
• Search Engine Optimization
• Social Media
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
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