Marketing and Promotion Practice Exam
Marketing and Promotion
A Marketing and Promotion professional is the who develops and execute marketing strategies for organizations in order to meet their short term as well as long term goals. These professionals are responsible for developing marketing and promotion strategy budgets, participating in negotiations, collaborate with advertising agencies, and prepare sales and contracts. Moreover, they also need to do market research for better strategy planning for marketing and promotion purposes.
Who should take this exam?
Anyone with a bachelor’s or a master’s degree in marketing, mass communication, or related field can take this exam to increase their career opportunities.
Skills Required
- Communication skills
- Interpersonal skills
- Marketing skills
- Negotiation skills
- Analytical skills
Career Prospects
- Communications
- Digital marketing
- Social Media marketing
- SEO Marketing
Table of Content
Introduction To Marketing Management
- Defining Marketing for the 21st Century
- Learning Core Concepts in Marketing
- Learning Marketing Environment
- Company Orientation towards Market Place
- Learning The Holistic Marketing Concept
- Learning Difference between Sales & Marketing
Developing Marketing Strategies And Plans
- Learning Mission Statement
- The Market
- Learning Competition – Direct and indirect
- Learning Sample Marketing Plan Outline
Capturing Marketing Insights
- Marketing Information Systems
- Learning Analyzing the Macro environment
- Learning Marketing Research
- Measuring Marketing Productivity
- Learning Forecasting and Demand Measurement
- Learning Marketing Mix Modelling
Connecting With Customers
- Learning Creating Customer Value, Satisfaction, and Loyalty
- Learning Maximizing Customer Lifetime Value
- Learning Cultivating Customer Relationships
- Customer Database and Marketing
Analyzing Consumer Markets
- Learning Factors influencing consumer behavior
- Learning Major Psychological Processes
- Learning Buying Decision Process
Analysing Business Markets
- Learning Organizational Buying
- Business Buying Decision Process
- Procurement Process
- Learning Managing B2B Customer Relationships
Identifying Market Segments And Targets
- Levels of Market Segmentation
- Approaches to Segmenting Markets
- Market Targeting
Building Strong Brands
- Learning Measuring Sources of Brand Equity
- Learning Brand Image
- Learning Key Success Criteria
- Learning The Brand Value Chain
Developing A Brand Equity Measurement System
- Brand Audit
- Learning Brand Equity Management System
Shaping The Market Offerings
- Learning Setting Product Strategy
- Designing and Managing Services
- Learning Developing Pricing Strategies and Programs
- Promotion
- Learning Customer service
Delivering Value
- Learning Role of Marketing Channels
- Identifying Major Channel Alternatives
- Learning Managing Retailing, Wholesaling, and Logistics
- Learning Channel Integration and Systems
- The New Competition in Retailing
- Legal and Ethical Issues in Channel Relations
- Learning The Value Chain
E-Commerce Marketing Practices
- Learning Pure-Click Companies
- Brick-and-Click Companies
- Learning M-Commerce
Communicating Value
- Learning Integrated Marketing Communications
- Managing Personal Communications
- Learning Word of Mouth
- Learning Personal Selling and Sales Force
What do we offer?
- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
- Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
- Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
- You can also create your own practice exam based on your choice and preference
