Market Analysis Practice Exam
Market Analysis
A market analysis is a quantitative and subjective evaluation of a market. It investigates the size of the market both in volume and in esteem, the different customer fragments and purchasing behaviors, the opposition, and the monetary climate as far as hindrances to section and guidelines.
Skills Required
• Statistical analysis software such as R, SAS, SPSS, or STATA
• database querying languages and SQL databases.
• Programming skills are additional and optional
• Query or survey software.
• Reporting software like Tableau and Business intelligence.
• Data mining.
Career Opportunities
• Analysts market researcher.
• Market research specialists.
• Marketing analysts.
• Marketing consultants.
• Marketing forecasters.
• Marketing specialists.
• Research analysts, marketing.
Table of content
1. Marketing Research
1.1 Introduction
1.2 Application of Marketing Research
1.3 Marketing Research Management
1.4 Role of Research
1.5 Qualities of a Marketing Research Manager
1.6 Marketing Research Function
1.7 Hiring Outside Agencies
2. Marketing Research Process
2.1 The Research Process
2.2 Formulating the Research Problem
2.3 Choice of Research Design
2.4 Determining Sampling Design and Sampling Size
2.5 Preparing the Research Report
2.6 Evaluation and Control of Marketing Research
3. Scientific Method and Research Design
3.1 Scientific Method
3.2 Research Design
3.3 Types of Research Design
3.4 Causal Designs
3.5 Method of Agreement
3.6 Causal Inference Studies
4. Research and Data Objectives
4.1 Research Objectives
4.2 The Research Plan
4.3 Specifying Data and Acquisition Methods
5. Research Communication
5.1 Factors in Decisions on Media
6. Primary Data Collection
6.1 Collection of Primary Data
6.2 Using Diaries
6.3 Questionnaire Design
6.4 Interviewing
6.5 The Role of Focus Groups
6.6 Survey
7. Secondary Data Collection
7.1 Methodological and Ethical Considerations
7.2 Compatibility of the Data with Secondary Analysis
7.3 Reporting of Original and Secondary
8. Sampling and Hypothesis
8.1 Statistics Basics
8.2 Data Basics
8.3 Measurement Systems
8.4 Some Basic Terms
8.5 Types of Sample Designs
8.6 Bases of stratification
8.7 Characteristics of a Good Sample Design
8.8 Determining the Sample Size
9. Data Processing and Analysis
9.1 Data Preparation
9.2 Data Validation
9.3 Data Editing
9.4 Coding
9.5 Tabulation
9.6 Data-Processing Methods
10. Multivariate Data Analysis
10.1 Multivariate Analysis (MVA)
10.2 Regression Analysis
10.3 Cluster Analysis
10.4 Factor Analysis
10.5 Conjoint Analysis
10.6 Correspondence Analysis
10.7 Neural Network Models
11. Forecasting Methods
11.1 Forecasting Basics
11.2 Moving average and Exponential methods
11.3 Decomposition method
11.4 ARIMA Model
12. Presentation and Report writing
12.1 Role of the Report
12.2 Types of Reports
12.3 Contents of the Report For Executives
12.4 Principles OD Report Writing
13. Ethical Issues in Marketing Research
13.1 Ethical Issues in Marketing Research
13.2 Ethical Issues Involving the Treatment of Respondents
13.3 Ethical Issues Relating to the Ethical Treatment of Researchers
14. Sales Analysis and Forecasting
14.1 Sales Analysis and Forecasting
14.2 Market Potential
14.3 Methods of Estimating Demand
15. Advertising Research
15.1 Importance of Advertising
16. Market Segmentation and Brand Positioning
16.1 Market Segmentation
16.2 Limitations of Psychographic Segmentation
17. Export Marketing Research
17.1 Export Marketing Research Why Export?
17.2 Problem s in Export Marketing Research
17.3 Use of Secondary Data (Or Desk Research)
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