Market Analysis Practice Exam

Market Analysis

A market analysis is a quantitative and subjective evaluation of a market. It investigates the size of the market both in volume and in esteem, the different customer fragments and purchasing behaviors, the opposition, and the monetary climate as far as hindrances to section and guidelines.


Skills Required

Statistical analysis software such as R, SAS, SPSS, or STATA

database querying languages and SQL databases.

Programming skills are additional and optional

Query or survey software.

Reporting software like Tableau and Business intelligence.

Data mining.


Career Opportunities

Analysts market researcher.

Market research specialists.

Marketing analysts.

Marketing consultants.

Marketing forecasters.

Marketing specialists.

Research analysts, marketing.


Table of content 

1. Marketing Research

1.1 Introduction

1.2 Application of Marketing Research

1.3 Marketing Research Management

1.4 Role of Research

1.5 Qualities of a Marketing Research Manager

1.6 Marketing Research Function

1.7 Hiring Outside Agencies

2. Marketing Research Process

2.1 The Research Process

2.2 Formulating the Research Problem

2.3 Choice of Research Design

2.4 Determining Sampling Design and Sampling Size

2.5 Preparing the Research Report

2.6 Evaluation and Control of Marketing Research

3. Scientific Method and Research Design

3.1 Scientific Method

3.2 Research Design

3.3 Types of Research Design

3.4 Causal Designs

3.5 Method of Agreement

3.6 Causal Inference Studies

4. Research and Data Objectives

4.1 Research Objectives

4.2 The Research Plan

4.3 Specifying Data and Acquisition Methods 

5. Research Communication

5.1 Factors in Decisions on Media

6. Primary Data Collection

6.1 Collection of Primary Data

6.2 Using Diaries

6.3 Questionnaire Design

6.4 Interviewing

6.5 The Role of Focus Groups

6.6 Survey

7. Secondary Data Collection

7.1 Methodological and Ethical Considerations

7.2 Compatibility of the Data with Secondary Analysis

7.3 Reporting of Original and Secondary 

8. Sampling and Hypothesis

8.1 Statistics Basics

8.2 Data Basics

8.3 Measurement Systems

8.4 Some Basic Terms

8.5 Types of Sample Designs

8.6 Bases of stratification

8.7 Characteristics of a Good Sample Design

8.8 Determining the Sample Size 

9. Data Processing and Analysis

9.1 Data Preparation

9.2 Data Validation

9.3 Data Editing

9.4 Coding

9.5 Tabulation

9.6 Data-Processing Methods 

10. Multivariate Data Analysis

10.1 Multivariate Analysis (MVA)

10.2 Regression Analysis

10.3 Cluster Analysis

10.4 Factor Analysis

10.5 Conjoint Analysis

10.6 Correspondence Analysis

10.7 Neural Network Models 

11. Forecasting Methods

11.1 Forecasting Basics

11.2 Moving average and Exponential methods

11.3 Decomposition method

11.4 ARIMA Model 

12. Presentation and Report writing

12.1 Role of the Report

12.2 Types of Reports

12.3 Contents of the Report For Executives

12.4 Principles OD Report Writing 

13. Ethical Issues in Marketing Research

13.1 Ethical Issues in Marketing Research

13.2 Ethical Issues Involving the Treatment of Respondents

13.3 Ethical Issues Relating to the Ethical Treatment of Researchers 

14. Sales Analysis and Forecasting

14.1 Sales Analysis and Forecasting

14.2 Market Potential

14.3 Methods of Estimating Demand 

15. Advertising Research

15.1 Importance of Advertising 

16. Market Segmentation and Brand Positioning

16.1 Market Segmentation

16.2 Limitations of Psychographic Segmentation 

17. Export Marketing Research

17.1 Export Marketing Research Why Export?

17.2 Problem s in Export Marketing Research

17.3 Use of Secondary Data (Or Desk Research)


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