Google Adwords

Google Adwords is an online advertising platform that is used by numerous advertisers to display their ads on Google’s search engine results page. It uses certain defined keywords to lead the results page to maximise interaction with the customers. This is a good way for small business owners to increase their engagement.

Some of the major roles and responsibilities of Google Adwords professionals include the following:

• To function and communicate via emails 

• To research trending keywords and trends, algorithms to ensure that one is targeting the right keywords

• To create content based on exclusive and new trends

• To analyse feedback 

• To manage ad campaigns 

• Handling and adjust the targets

• Undertaking statistics, data and analysis

• Analytical skills

• Management skills

• Ad writing skills

• Business analysis skills

• SEO

Anyone who is looking for job opportunities in the search engine marketing department can take this exam. Moreover, graduates can take this exam to boost their resume.

• PPC Executive

• SEO trainer

• Digital marketing expert

• Search Engine Marketing Overview

• Pay per click overview

• Learning Strategizing PPC campaigns

• Learning Market Analysis

• Ad writing Techniques

• Learning Campaign Management

• Learning Bid Management Plan

• Learning Effective landing pages

• Performance Tracking

• Decipher User Psychology

• Learning Reporting & Analysis

• Testing

• Learning SEM Management

• Learning Affiliate Marketing

• Learning Mobile Marketing