Event Management Practice Exam

Event management

An event manager is the one who organise and manage events for organisations. These professionals plan, manage, and execute the complete event by practising various skills like marketing, public relations, taxes, laws logistics, financing, catering, security, and safety. They are responsible for managing both big and small events for a company as per their requirements.

Who should take this exam?

Anyone who is interested in event management, public relation, and marketing department can take up this exam to boost their skills.

Skills Required

• Communication skills
• Management skills
• Interpersonal skills
• Laws and Logistics

Career Prospects

• Project manager
• Event manager
• Financing manager
• Human resource

Table of Content

Introduction to Events

• What are Events?
• Learning Objectives of Events
• Learning Event Characteristics
• The Wow Factor
• Learning Types of Events

Why Events?

• So When Do We Need Events?
• Event linked to Product Launch
• Learning Company Market Entry
• Sales Conference
• Learning Product Education
• Dealer Conference
• Entertainment
• Motivational
• Workshops
• Learning Community Event

Event Manager Skills

• Key Skills Needed
• Learning Communication Skills
• Personality Development
• Learning Self Grooming Tips
• Stress Management
• Time Management
• Team Management Skills

Customer Relationship Management

• Understanding Customer Behavior
• Customers Expectations
• Learning Building Customer Relationship

Structure of Events

• Learning Events Structure

Event Process

• Brief
• Concept
• Learning Budgeting and Discussion
• Venue
• Schedule of Items
• The Suppliers

Learning Event Planning

• Planning
• Event Planning
• Concept
• Project Scope
• Feasibility Study
• Proceed
• Planning
• Learning Task Analysis
• Scheduling
• Analysis and Allocation
• Implementation of the Plan
• Learning PERT/CPM

Learning Event Marketing

• The Marketing Environment
• The Marketing Mix
• Market research
• Research Methods
• Learning Event Marketing Plan

Learning Public Relations

• Introduction
• Learning Functions of Public Relations
• Goals of Public Relations
• Learning Steps in Public Relations Campaign
• Public Relations in India

Learning Site Planning

• Basics
• Learning Event Settings
• Site Selection Factors

Learning Event Logistics

• Basics
• Scope and Models
• Learning Logistics Management
• Factors to Consider
• Learning Logistic Planning

Learning Event Financing

• Learning Financial Management
• Income Sources
• Expenses
• Budgeting
• Cost and Cash Flow Management
• Learning Financing
• Break-Even Analysis
• Pricing
• Learning Accounting and Audit

Learning Human Resource Management

• Introduction
• Learning Human Resource Planning
• Volunteer Recruitment
• Learning Job Descriptions and Analysis
• Recruitment and Selection
• Screening and Selection
• Learning Recruitment Approach
• Induction
• Training
• Supervision and Evaluation
• Learning Performance Appraisal
• Motivation

Learning Health, Safety and Security

• Introduction
• Learning Risk Assessment
• Fire Safety
• Gate and Door Control
• Crowd Control
• Learning Electrical Installations & Lighting
• Food, Drink & Water
• Sanitary Facilities
• Waste Management
• Special Effects, Fireworks & Pyrotechnics
• Learning Emergency Planning

Learning Monitoring and Evaluation

• Monitoring
• Event Evaluation
• Learning Evaluation Process
• Learning Evaluation Methods
• Event Surveys

Learning Media Coverage of an Event

• Beneficiary
• Spotlight
• Creative
• People
• Example Study – Sahara Kargil Benefit Soccer Match

Learning Media Relations

• Introduction
• Building Relations with Media
• Public Relations Assistance to Media
• Media Relations Norms
• Press Conference
• Holding a Press Conference

Learning Event Branding

• Brand
• What is Branding?
• Brand Equity
• Establishing a Brand
• Event Branding
• Event Branding Principles

Learning Event Catering

• Introduction
• Types of Catering
• Catering Planning
• Buffet Set-Up

Suppliers

• Learning Distribution
• Ancillary Services
• Trade Media
• Hotel Booking agencies
• Learning Convention Bureau/Trade promotion cells
• Transport
• Tourism
• Security

Learning Celebrities and Events

• Celebrity Becoming a Brand
• Celebrity Advertising
• Literature Survey
• Image Communication in Marketing
• Factors Critical in Celebrity Advertising
• Observations on Celebrity Endorsements
• Learning Reasons for Celebrity Endorsements
• Learning Flaws in Endorsing Celebrities

Learning Property Creation

• • How to Create Properties

Learning Social, Economic, Political and Developmental Implications

• Introduction
• The Implications of Special Events
• Social and Community Implications of Events
• Learning Economic Implications of Events
• Finally

Exhibitions

• The Revolution Begins
• What is Exhibition?
• Why Visit an Exhibition
• Learning The Economic Impact of Exhibitions
• Objective of Holding an Exhibition
• Exhibiting for the Right Reasons
• Learning Types of Exhibition
• Display Work for Your Exhibition
• More Than Mere Exhibitions
• Augmenting Tourism Numbers
• The Indian Viewpoint
• Learning ITPO
• Exhibitions in India
• Exhibitions Overseas

Learning Event Management Laws

• Learning Legal Aspects
• The Companies Act of
• Intellectual Property Law in India
• Learning Trademarks
• Copyrights
• Learning The India Copyright Act
• Learning The Trademark Act

Learning Event Management Taxes

• Learning Entertainment Tax
• Learning Service Tax

A Recap

• Identify the Event
• Learning Budgeting
• Hiring sand Rentals
• What Can Marketers Do to Reach This Position?
• Marketing Your Event
• Creating a Budget
• Positioning Your Product /Event
• Learning Attractions/ Flip Side
• Employment Opportunities

Learning Case Study

• Tasty Bite the Way to a Customers’ Heart and Stomach

What do we offer?

• Full-Length Mock Test with unique questions in each test set
• Practice objective questions with section-wise scores
• In-depth and exhaustive explanation for every question
• Reliable exam reports to evaluate strengths and weaknesses
• Latest Questions with an updated version
• Tips & Tricks to crack the test
• Unlimited access

What are our Practice Exams?

• Practice exams have been designed by professionals and domain experts that simulate real time exam scenario.
• Practice exam questions have been created on the basis of content outlined in the official documentation.
• Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
• Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
• You can also create your own practice exam based on your choice and preference 

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