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Customer Focus Practice Exam

Customer Focus

Customer focus is inclusive of quality customer support, development of solutions for clients instead of the best products in general, use of data for better understanding of customer behaviour, taking up customer feedback and using it seriously to improve and focus on their satisfaction, etc

So, if you want to validate your knowledge on customer focus then you should definitely take this exam.


Recommended Knowledge 

Communication skills

Adaptability

Ease with technology

Problem-solving ability


Target Audience

This exam is intended for-

Marketing professionals

Sales professionals

Customer service employees

Customer support professionals


Objectives

  • Resolving customer’s issues
  • Enhancing brand’s credibility
  • Nurturing relationships


Topics Covered

Customer Focus

Understanding Customer Focus

Elements of Customer Focus 

Customer Focus Levels

Customer Expectations

Basics of customer expectations

Relevance of Customer Expectations 

Expectation Types

Expectations Model

Expectations Management

Understanding New-Age Customer Expectations

Customer Feedback

Handling Customer Expectations

Customer Needs

Consumer Requirements

Understanding Customer Requirements

Hulls Drives Reduction Theory

Maslow’s Hierarchy of Needs

McClelland’s Three Needs Theory

Concept of Consumer Motivation 

Means - End Chain Model

Consumer Perception

Basics of Perception 

Perception Elements

The Absolute Threshold and Differential Threshold

Subliminal Perception

Perception Process

Product’s value

Choosing a Value Proposition

Perception Dynamics

Understanding Perceptual Organization

Consumer Imagery

Consumer Attitudes

Basics of Attitude

Attitude Models

Attitude Formation

Attitude Change Strategies

Customer Focused Organization

Customer Focus Tactics

Building a Customer Focussed Culture

Maintenance of Customer Focus

Development of Customer Focus 

Developing Customer Orientated Culture

Customer Focus Checklist

Customer Focused Interaction

Social Media

Management of Knowledge 

Use of Mobile Technology

Customer Focused Employees

Customers Listening and Tools

Listening to Customer Complaints

Complaint Barriers

CJM (Customer Journey Mapping)

Voice of the Customer

Benchmarking

Measures of Business Performance


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