Concept Sales Exam

Concept Sales Exam

The Concept Sales Exam is tailored for sales professionals and marketing specialists who focus on selling complex products or solutions based on conceptual selling techniques. This exam is ideal for those who want to enhance their ability to sell intangible or sophisticated products by emphasizing the value and concept rather than just the features and benefits.

Who should take the Exam?

• Sales representatives and managers involved in selling high-value or complex products.
• Marketing professionals who need to develop strategies for conceptual selling.
• Business development experts aiming to improve their sales approach.
• Consultants and solution architects who work with clients to tailor complex solutions.

Exam Objectives

• Understand the principles and strategies of concept selling.
• Learn how to identify and articulate the value proposition of complex products or services.
• Develop skills to effectively communicate and present conceptual ideas to clients.
• Master techniques for addressing objections and closing sales based on concepts.
• Explore methods for building and maintaining relationships with clients through conceptual engagement.