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Certified Pega Marketing Consultant CPMC - 74 V1 Practice Exam

Certified Pega Marketing Consultant CPMC - 74 V1

About Pega Certified Business Architect (PCBA) 71V1

The Pega Certified Marketing Consultant (PCMC) certification is for professionals participating in the design and development of a Pega Marketing Solution. This certification ensures you have the skills to apply design principles of marketing offers, target audiences, decision strategies, as well as running and monitoring marketing campaigns.


Prerequisite for the exam

There are no prerequisites for the exam.


Exam Structure

1. Domain 1: Next-Best-Action (8%)

2. Domain 2: Offer Management (12%)

3. Domain 3: Decision Strategies (17%)

4. Domain 4: Analytics (20%)

5. Domain 5: Customer Selection (20%)

6. Domain 6: Outbound Customer Engagement (8%)

7. Domain 7: Real-time Marketing (15%)


Exam Pattern 

  • Exam Name: Pega Certified Business Architect (PCBA) 71V1
  • Length of Time: 90 Minutes


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