Brand Advertisement Practice Exam
Brand Advertisement
Brand advertising is a type of advertising which sets up associations and constructs solid, long-haul associations with customers after some time. These organizations build up brand personality, believability, and faithfulness with their possibilities mentally and inwardly.
Skills Required
• Scientific abilities and tender loving care.
• An understanding of patterns and a capacity to react to clients' wishes.
• Imagination and a capacity to create inventive and unique thoughts.
• Group working abilities.
• The capacity to oversee and dispense spending plans.
• Composed and verbal relational abilities.
Career Opportunity
• Marketing specialist.
• Creation organizer.
• Craftsmanship chief.
• Occasion organizer.
• Advertising facilitator.
• Innovative chief.
• Visual architect.
• Record leader.
Table Of Content
Advertising Environment
• Evolution of Advertising Industry
• Theory and Principles of Advertising
• Purpose and functions of Advertising
• Modes of Advertisement
• Advertising Process flow
• Planning Advertising Framework
Advertising Management
• Advertising Process Control
• Role of advertising department
• Advertising Agency
• Advertisement Objective
• Advertisement budget
Advertising Planning and Decision making
• Marketing Plans and Strategies
• Communication and Persuasion
• Advertising Communication System
• Advertising Plans
• Role of social, legal and global factors in Advertising Management
• Decision making Process
Integrated Marketing Communication
• Communication Mix
• Role of advertising within marketing
• Direct Marketing
• Sales Promotion
• Public Relations
• Action-oriented communication
Brand Building
• Segmentation and Positioning
• Attention and Comprehension
• Understanding benefits-based attitudes
• Brand equity, image and personality
• Word-of-mouth advertising
Advertising tactics
• Creative approach and Styles
• Distraction effect
• Copywriting
Production and Implementation
• Advertising Production Process
• Creation and Production
• Client-agency relationship
Media Strategy and Tactics
• Advertising Media
• Market Experimentation and budget allocation
• Media Decisions
• Timing and scheduling
• Media Planning and Scheduling
• Media Buying and Organization
Advertising – Laws and Ethics
• Advertising Standards Council of India
• Social Responsibility and Self Regulation Code
• Competitors Lawsuits
• Advertising agencies and regulation
• Advertising laws, code and constitution
• Indian Contract Act, 1872
• Copyright Act, 1957
• Patent & Trademarkets Act
• Defamation & Emblem and Names Act, 1980
Global Marketing and Advertising
• Market globalization
• Global production and marketing
• Cultural differences
• Consumer behavior and Segmentation
• Advertising Research
• Global Branding and Positioning
• Global Advertising and Organization
• Message Strategy and Tactics
• Media tactics
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- Full-Length Mock Test with unique questions in each test set
- Practice objective questions with section-wise scores
- In-depth and exhaustive explanation for every question
- Reliable exam reports to evaluate strengths and weaknesses
- Latest Questions with an updated version
- Tips & Tricks to crack the test
- Unlimited access
What are our Practice Exams?
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- Practice exam questions have been created on the basis of content outlined in the official documentation.
- Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
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