Brand Advertisement Practice Exam

Brand Advertisement

Brand advertising is a type of advertising which sets up associations and constructs solid, long-haul associations with customers after some time. These organizations build up brand personality, believability, and faithfulness with their possibilities mentally and inwardly.


Skills Required

Scientific abilities and tender loving care. 

An understanding of patterns and a capacity to react to clients' wishes. 

Imagination and a capacity to create inventive and unique thoughts. 

Group working abilities. 

The capacity to oversee and dispense spending plans. 

Composed and verbal relational abilities.


Career Opportunity 

Marketing specialist. 

Creation organizer. 

Craftsmanship chief. 

Occasion organizer. 

Advertising facilitator. 

Innovative chief. 

Visual architect. 

Record leader.


Table Of Content 

Advertising Environment

Evolution of Advertising Industry

Theory and Principles of Advertising

Purpose and functions of Advertising

Modes of Advertisement

Advertising Process flow

Planning Advertising Framework

Advertising Management

Advertising Process Control

Role of advertising department

Advertising Agency

Advertisement Objective

Advertisement budget

Advertising Planning and Decision making

Marketing Plans and Strategies

Communication and Persuasion

Advertising Communication System

Advertising Plans

Role of social, legal and global factors in Advertising Management

Decision making Process

Integrated Marketing Communication

Communication Mix

Role of advertising within marketing

Direct Marketing

Sales Promotion

Public Relations

Action-oriented communication

Brand Building

Segmentation and Positioning

Attention and Comprehension

Understanding benefits-based attitudes

Brand equity, image and personality

Word-of-mouth advertising

Advertising tactics

Creative approach and Styles

Distraction effect

Copywriting

Production and Implementation

Advertising Production Process

Creation and Production

Client-agency relationship

Media Strategy and Tactics

Advertising Media

Market Experimentation and budget allocation

Media Decisions

Timing and scheduling

Media Planning and Scheduling

Media Buying and Organization

Advertising – Laws and Ethics

Advertising Standards Council of India

Social Responsibility and Self Regulation Code

Competitors Lawsuits

Advertising agencies and regulation

Advertising laws, code and constitution

Indian Contract Act, 1872

Copyright Act, 1957

Patent & Trademarkets Act

Defamation & Emblem and Names Act, 1980

Global Marketing and Advertising

Market globalization

Global production and marketing

Cultural differences

Consumer behavior and Segmentation

Advertising Research

Global Branding and Positioning

Global Advertising and Organization

Message Strategy and Tactics

Media tactics


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