Adobe Marketo Engage Digital Marketer

Adobe Marketo Engage Digital Marketer 

The Adobe Marketo Engage Digital Marketer Certification Exam has been developed to assess your expertise in building programs, targeting audiences, creating assets, automating processes, and analyzing reports. The Adobe Marketo Engage Digital Marketer exam validates your competency and operational knowledge as a digital marketer using Adobe Marketo Engage. It demonstrates that you possess both conceptual understanding and hands-on skills in key areas such as program building, audience targeting, asset creation, program automation, and report analysis.

Recommended Learning and Experience

To enhance your chances of success, Adobe recommends a combination of formal training and practical experience:

• Complete coursework that covers Adobe Marketo Engage concepts and practical skills, such as Marketo Engage Core Concepts I.
• Gain a minimum of three months of hands-on experience with Adobe Marketo Engage, focusing on building programs, targeting audiences, creating assets, automating processes, and analyzing reports.

Exam Topic Areas

The exam measures knowledge and skills across the following areas, with the respective weightings:

• Building Programs: 20%
• Targeting Audiences: 20%
• Creating Assets: 30%
• Automating Programs: 15%
• Analyzing Reports: 15%