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Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Practice Exam

Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Practice Exam


About Adobe Campaign Classic Business Practitioner Professional (AD0-E329) Exam

The Adobe Campaign Classic with the Business Practitioner Professional Exam (AD0-E329) has been tailored for individuals with up to one year of foundational experience in Campaign software, aiming to validate their skills in running queries, creating workflows, targeting and segmenting audiences, and executing cross-channel, personalized campaigns. Achieving this certification will highlight your ability to translate business objectives into actionable campaign strategies, ensuring you are well-prepared to drive impactful marketing initiatives.


Exam Details

  • Exam Level: Professional (0-12 months’ experience)
  • Passing Score: 32/50
  • Exam Duration 100 minutes
  • Delivery: Online proctored (requires camera access)
  • Exam Languages: English
  • Exam Code: AD0-E329


Who should take the exam?

  • Business Consultant
  • Business Analyst
  • Interaction Manager
  • Campaign Manager
  • Database Marketer
  • Business Practitioner
  • CRM Project Manager


Experience Required

Candidates should have a minimum of one year of foundational experience with Campaign software, and possess an understanding of the following:

  • Running queries within Adobe Campaign
  • Utilizing Adobe Campaign’s toolkit effectively
  • Translating business objectives into workflow
  • Targeting and segmenting audiences
  • Testing and sending deliveries
  • Setting up cross-channel, personalized workflows and deliveries
  • Analyzing and monitoring logs and errors
  • Digital marketing concepts and tactics
  • Basic automation, metrics, and campaign tactics
  • Relational databases and targeting queries
  • Basic HTML and personalization
  • Subscription service management (opt-in/opt-out)


Course Outline

The Adobe Campaign Classic Business Practitioner Professional (AD0-E329) exam covers the following topics - 

Domain 1 - Understanding Build a Campaign (29%)

  • Recognize different digital marketing concepts and objectives
  • Identify key tool features and structure in relation to the interface
  • Determine the appropriate delivery template with subdomain based on business requirements
  • Identify the correct delivery preparation or personalization requirements
  • Determine the correct target audience among profiles and analyze the expected outcomes
  • Recommend and apply the correct campaign approval settings
  • Determine scheduling based on campaign requirements
  • Locate delivery results or output
  • Differentiate between various error and warning types (delivery, campaign, and workflow level)


Domain 2 - Understanding Workflow Management and Platform Capabilities (16%)

  • Select appropriate workflow activities for different scenarios
  • Differentiate between campaign and technical workflows
  • Determine the optimal workflow solution for continuous, waits, recurring, aborts situations
  • Identify new capabilities and features of Campaign V8 compared to previous versions


Domain 3 - Understanding Data Operations (20%)

  • Modify columns within a view to test data/output
  • Describe purposes of union, intersection, exclusion, and split workflow targeting activities
  • Reconcile data, generate a complement, deduplicate, and import data
  • Segment an audience and store as a list and cells
  • Export data to destinations by configuring them


Domain 4- Understanding Delivery Configuration (28%)

  • Determine the correct delivery type for various scenarios
  • Create templates based on business requirements
  • Set correct delivery properties based on business needs
  • Apply out-of-the-box (OOTB) personalization options (e.g., link to mirror page, greeting, unsubscribe link)
  • Apply the appropriate typology rule (control, filtering, pressure, capacity)
  • Identify the cause of recipient exclusions from a delivery in logs and check delivery diagnostics
  • Test delivery content and personalization
  • Differentiate among various delivery states during processing and apply necessary actions


Domain 4- Understanding Administration and Reporting (7%)

  • Identify common OOTB reports and their access points
  • Select the appropriate OOTB report based on reporting requirements
  • Utilize Descriptive Analysis functionality in Adobe Campaign
  • Apply the correct authorizations to limit/allow access to Campaign objects based on scenarios




What do we offer?

  • Full-Length Mock Test with unique questions in each test set
  • Practice objective questions with section-wise scores
  • In-depth and exhaustive explanation for every question
  • Reliable exam reports evaluating strengths and weaknesses
  • Latest Questions with an updated version
  • Tips & Tricks to crack the test
  • Unlimited access

What are our Practice Exams?

  • Practice exams have been designed by professionals and domain experts that simulate real-time exam scenario.
  • Practice exam questions have been created on the basis of content outlined in the official documentation.
  • Each set in the practice exam contains unique questions built with the intent to provide real-time experience to the candidates as well as gain more confidence during exam preparation.
  • Practice exams help to self-evaluate against the exam content and work towards building strength to clear the exam.
  • You can also create your own practice exam based on your choice and preference 

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