Adobe Audience Manager Business Practitioner Expert (AD0-E457)

Adobe Audience Manager Business Practitioner Expert (AD0-E457) 

The Adobe Analytics Developer Expert (AD0-E457) exam is designed for professionals with 1-3 years of experience in marketing technology and audience activation. This certification validates your advanced skills in segment creation, trait creation, reporting, troubleshooting, and administration within Adobe Analytics. Achieving this certification demonstrates your expertise in leveraging data analytics, Boolean logic, and digital marketing technology stacks to meet business objectives and KPIs, making you a highly valuable asset in the field of digital marketing and data analysis.

Who should take the exam?

This exam is intended for:

• Digital Marketing Specialists
  
• Marketing Technology Consultants
• Audience Strategists
• Behavioral Consultants
• Digital Marketing Analysts
• Marketing Data Analysts
• Data Platforms Managers

Course Outline

The exam covers the following key areas:

• Domain 1 - Understanding Segment Creation and Syndication (25%)
• Domain 2 - Understanding Trait Creation (17%)
• Domain 3- Understanding Reporting and Measurements (22%)
• Domain 4 - Understanding Troubleshooting and Administration (26%)
• Domain 5 - Understanding Taxonomy (10%)