Adobe Audience Manager Architect Master (AD0-E454)

Adobe Audience Manager Architect Master (AD0-E454) 

The Adobe Analytics Developer Master (AD0-E454) exam is designed for seasoned professionals with 3-5 years of experience in data collection methods, data management platforms, and digital marketing technology stacks. This certification validates your expertise in designing, implementing, and managing customized solutions across Adobe and non-Adobe marketing platforms. By achieving this certification, you will demonstrate your ability to understand and meet clients' unique technical and business requirements, making you an indispensable asset in the realm of digital marketing and data analysis.

Exam Details

• Level: Master (3-5 years’ experience)
• Passing Score: 29/50
• Time: 100 minutes
• Delivery: Online proctored (requires camera access)
• Available Languages: English
• Exam Code: AD0-E454
  

Who should take the exam?

This exam is intended for:

• Audience Manager Consultants
  
• Multi-solution Architects
• Adobe Practice Leads
• Enterprise Architects
• Martech Architects
• Technical Product Owners
• Digital Marketing Specialists
• Technical Architects
• Technical Consultants
• Marketing Technologists

Experience Required

To be well-prepared for this exam, you should have:

• At least 3 years of experience with data collection methods, data management platforms, and digital marketing technology stacks across Adobe and non-Adobe marketing platforms.
• The ability to understand clients’ unique technical and business requirements and develop customized solutions.
• Additionally, you should be able to complete the following tasks:
• Analyze business requirements to understand existing data and the additional data that is required.
• Design and develop specific implementations to meet customer requirements.
• Implement Adobe Audience Manager using different methodologies.
• Create and activate audience segments across different Adobe and non-Adobe cloud solutions.
• Generate and analyze different reports within Audience Manager.
• Understand data collection strategies.

Course Outline

The exam covers the following key areas:

Domain 1 - Understanding Implementation Analysis (26%)

• Guide and support the implementation of AAM as a stand-alone product or as part of a cloud solution.
• Analyze outbound destination options and recommend an AAM implementation approach.
• Determine a data onboarding strategy for a business use case.
• Identify features such as visitor profile viewer, tags, RBAC, etc., to align with business goals.
• Design and test pixels required to create segments and traits.

Domain 2 - Understanding Solution Design and Recommendations (18%)

Determine AAM capabilities based on customer use case for audience and activation.

Utilize audience identity solutions to complement design architecture.

Identify attribute and behavioral data and map it to specific business use cases.

Design folder taxonomy and naming conventions.

Domain 3 - Understanding Segmentation and Activation (30%)

• Create destinations in Audience Manager.
• Identify signals to create Rule-Based, Onboarded, and Algorithmic Traits.
• Create segments using frequency/recency.
• Create segments using profile merge rules.
• Create an algorithmic or predictive model.
• Determine segmentation logic based on use cases.

Domain 4 - Understanding Privacy and Data Governance (8%)

• Recommend Audience Manager capabilities related to governance, privacy, and security.
• Identify customer data policies in line with government regulations.

Domain 5 - Understanding Performance and Reporting (18%)

• Configure reports in AAM to gather signal, traits, and segment performance per business requirements.