Adobe Advertising Search Business Practitioner Professional (AD0-E501)

Adobe Advertising Search Business Practitioner Professional (AD0-E501) 

The Adobe Analytics Developer Professional (AD0-E501) exam is designed for search marketing campaign managers and practitioners with 0-12 months of experience. This certification validates your expertise in executing and managing search campaigns using Adobe's Advertising Search Platform. Achieving this certification demonstrates your proficiency in portfolio creation, bid management, campaign administration, and performance optimization, making you a valuable asset in the search marketing industry.

Skills Acquired

By achieving the Adobe Analytics Developer Professional (AD0-E501) certification, you will demonstrate your ability to effectively manage search marketing campaigns, optimize performance using advanced bidding strategies, and leverage Adobe's Advertising Search Platform tools. This certification will enhance your credibility and expertise in the competitive field of search marketing, helping you to drive successful campaign outcomes for your organization.

Who should take the exam?

This exam is intended for:

• Search Marketing Campaign Managers
• Search Marketing Practitioners
• Individuals who regularly use Search to execute and manage campaigns

Course Outline

The exam covers the following key areas:

• Domain 1 -  Understanding Portfolios & Optimizations (54%)
• Domain 2 -  Understanding Reports, Insights, and Tools (14%)
• Domain 3 -  Understanding Campaign Administration (22%)
• Domain 4 -  Understanding Measurement (10%)