Start preparing for your Next Exam | Use coupon – TOGETHER | Avail 30% discount

Salesforce Certified Pardot Specialist Sample Questions

  1. Home
  3. Salesforce Certified Pardot Specialist Sample Questions
Salesforce Certified Pardot Specialist Sample Questions

Advanced Sample Questions

What is a Pardot campaign?

  • A. A marketing campaign that has been integrated with Pardot
  • B. A set of marketing activities that work together to achieve a goal
  • C. A series of email templates designed to nurture leads
  • D. A landing page designed to capture prospect information

Answer: B. A set of marketing activities that work together to achieve a goal

Explanation: A Pardot campaign is a set of marketing activities that work together to achieve a goal. This can include email marketing, social media marketing, landing pages, and more. By grouping these activities together in a campaign, marketers can better track and measure their effectiveness.

What is the purpose of a Pardot prospect?

  • A. To identify website visitors who have expressed interest in your product or service
  • B. To track the number of leads generated by each marketing campaign
  • C. To identify the decision-makers at a customer organization
  • D. To prioritize leads based on their level of engagement with your marketing materials

Answer: A. To identify website visitors who have expressed interest in your product or service

Explanation: A Pardot prospect is a website visitor who has expressed interest in your product or service by filling out a form or engaging with your marketing materials. By identifying these prospects, marketers can more effectively nurture them and move them through the sales funnel.

What is a Pardot automation rule?

  • A. A rule that automatically assigns leads to specific sales reps
  • B. A rule that automatically adds prospects to a specific list
  • C. A rule that automatically sends follow-up emails to prospects
  • D. A rule that automatically performs a specific action based on a prospect’s behavior

Answer: D. A rule that automatically performs a specific action based on a prospect’s behavior

Explanation: A Pardot automation rule is a rule that automatically performs a specific action based on a prospect’s behavior. This can include sending follow-up emails, assigning leads to specific sales reps, and more. By automating these processes, marketers can save time and improve the effectiveness of their campaigns.

What is the purpose of the Pardot lead scoring feature?

  • A. To assign a numerical value to each lead based on their level of engagement with your marketing materials
  • B. To prioritize leads based on their likelihood to close
  • C. To automatically send follow-up emails to highly engaged leads
  • D. To track the performance of individual marketing campaigns

Answer: A. To assign a numerical value to each lead based on their level of engagement with your marketing materials

Explanation: The Pardot lead scoring feature is used to assign a numerical value to each lead based on their level of engagement with your marketing materials. This can include factors such as email opens, website visits, and form completions. By assigning a score to each lead, marketers can better prioritize their follow-up activities and improve the efficiency of their sales funnel.

What is the purpose of the Pardot email template feature?

  • A. To create custom email designs that can be used across multiple campaigns
  • B. To automatically personalize emails with each recipient’s name and other information
  • C. To track the open and click-through rates of individual emails
  • D. To automatically send follow-up emails to highly engaged leads

Answer: A. To create custom email designs that can be used across multiple campaigns

Explanation: The Pardot email template feature is used to create custom email designs that can be used across multiple campaigns. This can help maintain consistency in your branding and improve the efficiency of your email marketing efforts. Additionally, the Pardot email template feature includes tools for personalization, tracking, and automated follow-up emails.

Which two items can be edited in the email builder? Choose 2 answers

  • A. Sender email address
  • B. Unsubscribe link
  • C. Send date and time
  • D. Preview text

Answer: A and D

Explanation: The sender email address and preview text can be edited in the email builder. The unsubscribe link and send date and time are typically set up outside of the email builder.

What is a list email?

  • A. A custom email template created for use in Pardot
  • B. An email sent to a specific list of prospects
  • C. An email sent to a single prospect on a list
  • D. A default email template provided by Pardot

Answer: B

Explanation: A list email is sent to a specific list of prospects in Pardot. It can be used to send the same message to a group of prospects, or to send personalized messages to different segments of the list.

What is a Pardot campaign?

  • A. A specific type of list used in Pardot
  • B. A collection of marketing assets and activities that are tracked and measured together
  • C. An email that is sent to a list of prospects
  • D. A specific type of form used in Pardot

Answer: B

Explanation: A Pardot campaign is a collection of marketing assets and activities that are tracked and measured together. This can include emails, forms, landing pages, and more.

What is a dynamic list in Pardot?

  • A. A list of prospects with specific criteria that are automatically added or removed
  • B. A list of prospects that is uploaded to Pardot from an external source
  • C. A list of prospects that have interacted with a specific asset in a campaign
  • D. A list of prospects that have a high lead score

Answer: A

Explanation: A dynamic list is a list of prospects with specific criteria that are automatically added or removed as prospects meet or no longer meet the criteria. This allows for more targeted marketing and automation.

What is the purpose of the Pardot lead grading system?

  • A. To assign a specific score to each prospect based on their activity and engagement
  • B. To segment prospects based on their demographic and firmographic data
  • C. To track the interactions of a prospect with a specific asset or campaign
  • D. To measure the quality of a prospect based on their fit and engagement

Answer: D

Explanation: The Pardot lead grading system is used to measure the quality of a prospect based on their fit and engagement. This helps to prioritize leads and identify which ones are most likely to convert to customers.

Basic Sample Questions

Question 1 – What type of email sends can have a completion action?

  • A. Email Template
  • B. Autoresponder
  • C. Engagement Program email
  • D. List email send

Correct Answer: B

Question 2 – In order to create a prospect manually, what information is needed?

  • A. Campaign, Company, Email, Score
  • B. Account, Email, Profile, Score
  • C. Campaign, Email, Full Name, Profile
  • D. Campaign, Email, Profile, Score

Correct Answer: D

Question 3 – In Pardot, what do unique submissions represent on a landing page report?

  • A. The number of times anonymous visitors successfully completed a form on a landing page and were therefore “converted” to prospects.
  • B. The total number of times a form on the landing page has been successfully completed.
  • C. The number of individual prospects who viewed the landing page at least once.
  • D. The number of individual prospects who submitted the landing page at least once.

Correct Answer: D

Question 4 – When an interested lead fills out the Contact Us form on Lenoxsoft’s website, how can he or she receive a follow-up email?

  • A. Using the form’s completion actions.
  • B. Using a segmentation rule.
  • C. Using an engagement program.
  • D. Using a dynamic list for using as a recipient list on an email sent.

Correct Answer: A

Question 5 – When a visitor clicks on a custom redirect with the action of adding a tag, they fill out a form and become prospects. Forms have completion actions for adding prospects to lists. Which three of the given things would happen to the prospect? (Choose three answers.)

  • A. The prospect activities will show that the form was successfully completed.
  • B. The prospect will be added to the list.
  • C. The prospect activities will show that the custom redirect was clicked.
  • D. The prospect will be tagged.
  • E. The newly converted prospect will NOT be affected because it was their first submission.

Correct Answer: ABD

Question 6 – There is a need for an Administrator to create a list of members who are in the prospecting stage of the opportunity. The prospect should no longer be included in this list once the opportunity moves into another stage. Which of the following automation tool will the Administrator use for creating this list?

  • A. Static list
  • B. Dynamic list
  • C. Completion Action
  • D. Automation Rule

Correct Answer: B

Question 7 – What is the maximum number of times each action can be added to a program’s logic?

  • A. Unlimited amount of times for only Email actions. The rest can only be used once per engagement program.
  • B. Actions can be used an unlimited amount of times in an engagement program.
  • C. Email actions and pauses can be utilized indefinitely, but other actions may only be utilized once per engagement program.
  • D. Actions can each be used only once per engagement program.

Correct Answer: B

Question 8 – Which of the following is the function of the Monthly Cohort Report?

  • A. For showing graphically all prospects and opportunities created within the time period designated.
  • B. For showing the number of prospects that have been created based on the most popular campaigns.
  • C. For showing the number of prospects that have been sent to Salesforce within the time period designated.
  • D. For showing the number of opportunities linked with prospects.

Correct Answer: A

Question 9 – In which part of a Pardot account can you find the Email Usage?

  • A. Dashboard tab
  • B. My Profile lab
  • C. Account Settings tab
  • D. Usage and Limits tab

Correct Answer: C

Question 10 – What is the maximum number of Salesforce connectors that can be verified simultaneously by a Pardot instance?

  • A. 1
  • B. 2
  • C. 5
  • D. Unlimited

Correct Answer: A

Question 11 – Which two of the following events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

  • A. When new prospects are imported into Pardot via a .csv file.
  • B. As soon as the Google Analytics connector is enabled within Pardot, prospects will be associated with third-party campaigns.
  • C. When prospects are added to a static list.
  • D. When a profile is associated with the prospects.

Correct Answer: AB

Question 12 – A Pardot campaign was created for a list of trade show attendees imported by an Administrator. The Administrator would like to pull a one-time list of these attendees a few months later. How can this be accomplished?

  • A. Running a segmentation rule that is based on the Pardot campaign.
  • B. Looking for the original list that is based on the Pardot campaign.
  • C. Running a dynamic list that is based on the Pardot campaign.
  • D. Running an automation rule that is based on the Pardot campaign.

Correct Answer: A

Question 13 – How would a Marketing Manager convert a new customer whom he met at an event, into a prospect in Pardot?

  • A. Creating a new lead in Salesforce without an email address.
  • B. Adding the prospect’s first name and last name to a CSV file and importing that into Pardot.
  • C. Taking a picture of their business card and uploading it into Pardot.
  • D. Having the prospect submit a form with their name and email address.

Correct Answer: CD

Question 14 – It is considered a valuable buying signal when a buyer views a pricing page. LenoxSoft is looking for a way to segment prospects who have visited its pricing page. Which of the given automation tool would best achieve this?

  • A. Creating a special campaign for tracking pricing page views.
  • B. Creating a Page Action set to Tag prospects as having viewed it and adding them to a list.
  • C. Creating a Form with a Completion Action for sending a pricing sheet.
  • D. Creating a Dynamic List based on page view for segmenting automatically.

Correct Answer: B

Question 15 – Which two of the following events trigger a prospect record for syncing from Pardot to Salesforce? (Choose two answers.)

  • A. Landing page submission.
  • B. Form submission.
  • C. Mapping new custom fields.
  • D. Opening an email.

Correct Answer: BC

Question 16 – In order to sign up many people simultaneously at a trade show booth, what settings should be enabled on a Pardot form?

  • A. reCAPTCHA
  • B. Kiosk/Data Entry Mode
  • C. Progressive Profiling
  • D. “Not you”? Link

Correct Answer: B

Question 17 – The dashboard’s Identified Companies table will display how many visitors per identified company.

  • A. All visitors that have engaged with the website from that company.
  • B. 1
  • C. 2
  • D. 3

Correct Answer: B

Question 18 – Using the Google Analytics connector, what can Pardot do?

  • A. Syncing prospects with Google AdWords.
  • B. Sending emails to prospects from Gmail.
  • C. Updating the conversion field in Google Analytics.
  • D. Appending UTM parameters to a prospect record.

Correct Answer: D

Reference: https://help.salesforce.com/articleView?id=pardot_campaigns_lead_source_campaign.htm&type=5

Question 19 – It is necessary for a user to change the engagement program form used in running engagement campaigns. Which of the following is the first step the user must take to bring about this change?

  • A. Naming the new version of the program
  • B. Pausing the program
  • C. Deleting the old form
  • D. Editing the program

Correct Answer: B

Reference: https://help.salesforce.com/articleView?id=pardot_edit_engagement_programs.htm&type=5

Question 20 – What is required from the connector user in order for the Salesforce connector to verify?

  • A. The Administrator’s Pardot credential
  • B. The Administrator’s Salesforce credential
  • C. The connector user’s Salesforce credential
  • D. The connector user’s Pardot credential

Correct Answer: C

Menu