Describe the Setup Home features

Marketing Cloud Setup

It has links as

• Side Menu – for Administration / Platform Tools / Settings.
• Quick Find – find admin tools by a search term
• Carousel – has links to
  • Marketing Cloud system status
  • Trailhead
  • Marketing Cloud video tour
  • The Marketing Cloud release notes
• Marketing Cloud information on Salesforce Developer
  • Metrics – Marketing Cloud account details, as
  • Journeys – display the number /states of journeys
  • Automations – display number / states of automations
  • Data Extensions – display data extensions total / details
  • Content – display content pieces  total, shared assets subtotal
  • Users – display users

Setup Assistant

• Used to configure new Marketing Cloud account.
• Shows list of prioritized tasks
• Guides for better using the Marketing Cloud.
• Present in the Setup menu
• Can configure
  • Marketing Cloud information
  • data structure as per needs
  • first email send
• Has links for Trailhead / documentation

Key Management

• For managing security keys
• Used in encryption / decryption of data, digital sign and SAML SSO
• Supports various key types as
  • Asymmetric Encryption – send a pre-created certificate to your Marketing Cloud account.
  • Symmetric Encryption – needs a passphrase to be used with key
  • Initialization Vector Encryption – provide block of bits as initialization vector, can be 16-bit
  • Salt Encryption – more than 8 bits hex value used as salt, can generate JWTs
  • SSO Metadata – provide metadata or the URL to get metadata, if using 3rd party service provider
  • Salesforce Encryption 
  • SSH

Parameter Management

• Manage the tracking parameters
• Added to the links in messages sent
• Needs Web Analytics Connector

Marketing Cloud BrandBuilder

• for customizing the color scheme
• Many pre-designed color schemes offered
• For a branded experience
• Applicable to
  • Marketing Cloud Login Page
  • Email Page
  • Marketing Cloud Application
  • Subscription Center

Reference: Salesforce