Start preparing for your Next Exam | Use coupon – TOGETHER | Avail 30% discount

Describe Marketing Cloud extension products

  1. Home
  3. Describe Marketing Cloud extension products

Web and Mobile Analytics

  • For data gathering on visitor behavior on the website / mobile app
  • offers various data visualizations
  • Collected data can be
  • Segmented into lists
  • give user’s personalized content
  • help drive the journeys of the customer
  • It has 3 components
    • Tracking Code – real time tracking of visitor’s action and behavior across  journey of the customer
    • Data visualizations – easily make decisions for website / mobile app / digital marketing campaigns. Configurable tiles can be collected in a dashboard
    • Data – to develop data-driven value

Collect Tracking Code

  • a JavaScript snippet
  • captures data about visitor
  • Use it for personalized experience / update your products / mobile app
  • Visitor with Collect code is given a unique ID, session ID by a cookie which adds on Collect Calls.
  • cookie tracks the user if not removed
  • It can monitors
    • Browser type
    • Referrer URL
    • Session time and length
    • Page URL
    • User location
    • Page title

Web Analytics Connector

  • extend web analytics service to similar services from Google, etc
  • It tag links in emails
  • It includes specific variables in the target URLs.
  • those URLs are tracked by the analytics tool
  • Requirement of the Parameter Manager
  • Has data levels in links to track results by the connector: Account / Email / Subscriber / Link

Account-Level Data

  • To identify link activity from Marketing Cloud  account
  • Requirement of the Parameter Manager

Email-Level Data

  • Uses a code like campaign code
  • identify link activity from email messages
  • can track SMS / social media interactions

Subscriber-Level Data

  • Uses account-level data
  • Identify activity from a specific subscriber.

Link-Level Data

  • identify links clicked in Marketing Cloud emails,
  • coupon code may be used

Google Analytics 360

  • To track and analyze journey from Google Analytics account

Distributed Marketing

  • For collaboration with distributed teams
  • Teams can include advisors / partners / etc
  • Teams can view / personalize / send content from Salesforce CRM experiences
  • It is a managed package

Reference: Salesforce

Menu