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Configure Email Studio, Mobile Studio, Social Studio, and Advertising Studio

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  3. Configure Email Studio, Mobile Studio, Social Studio, and Advertising Studio

Email Studio

  • Can use list or data extension
  • Use Email Studio List if 500,000 or less subscribers, is simple to use, for few subscriber attributes
  • Use Data Extension-Based Data Model if more than 500,000 subscribers, supports multiple subscriber data sets, for global messages, fast import speeds, can use the SOAP / REST APIs
  • Subject and Preheader Validation – prevents accidental live sends with test-related words in the subject / preheader by warning
  • Address and Domain Verification – From addresses should be verified
  • Send classifications – define parameters for an email job, has the delivery profile and sender profile
  • Send Throttle – To sends emails during specific hours
  • Prebuild Burst Sending – to send emails fast

Reply Mail Management (RMM)

  • manages replies to the email sent
  • support automatic reply
  • Can also forward for personal review
  • can forward email to different users as per conditions
  • As per condition can auto-reply
  • Manage auto-reply content

Sender Authentication Package

  • Ensure email is received in recipient’s inbox
  • customize links and images as per branding

IP Address Warming

  • Slowly sending emails in small volume to build reputation
  • IP address with reputation for sending email, are not rejected or marked as spam

Social Studio

  • Manage social media posts
  • group posts by brand / region/ teams
  • Provides real-time publishing and engagement
  • Has customizable team-based collaboration
  • Analyze trends
  • Use workspaces for collaboration in campaigns / content creation
  • Workspace calendars give full preview and for planning
  • Buy Facebook ads
  • Implement approval rules
  • All notifications as email and in Social Studio Mobile as push notifications.
  • Components
    • Admin – For user management, connect Service / Marketing Cloud accounts
    • Publish – real time create / publish content, across channels
    • Engage – Managers moderate and join conversations
    • Analyze – offers custom dashboards to monitor social media
    • Einstein – AI (artificial intelligence) tool for automatic incoming image classification

Advertising Studio

  • Manage campaigns with social / mobile / sales / customer service
  • Single advertising for email marketing / advertising on social media like Facebook / Instagram / Google Ads / LinkedIn/ Twitter / etc
  • Find new prospects
  • re-engage with the inactive users
  • Has 3 apps –
    • Advertising Audience – for targeting as per CRM data
    • Journey Builder Advertising – integrates Advertising Audiences and campaigns
    • Lead Capture – connects Facebook advertising leads

Mobile Studio

MobileConnect

  • Manage SMS / MMS
  • Can develop and send SMS / MMS
  • Also used for receiving and tracking SMS / MMS
  • SMS / MMS for alerts / transactional messages
  • Template based development
  • Offers automatic response

MobilePush

  • Design and send notifications
  • target notifications
  • Users can be from any channel
  • push notification campaigns by email / SMS / social media
  • segment audiences
  • Targeted /personalized push notifications.
  • Supports geofence and beacon messaging
  • Automate with Automation Studio.
  • Integrate into customer journeys

GroupConnect

  • Send messages by messaging apps.
  • Supports
    • LINE mobile messaging app
    • Facebook Messenger
  • LINE app can link to Content Builder and Journey Builder.
  • Also manage subscriptions

Keywords and Codes

  • conduct SMS and MMS sends
  • Short code for sending / receiving SMS in USA
  • specific short codes for a country

Reference: Salesforce

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