Salesforce Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Administrator exam is outlined for administrators who can configure Marketing Cloud products employing industry and product best practices. Candidates are usually familiar with the data structure in subscriber data management and can fully navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account arrangement and user requests.
The Salesforce Certified Marketing Cloud Administrator candidate should be prepared to show their knowledge, skills, and experience in the following fields:
- Knowledge of governance and compliance with reference to digital marketing
- Identify security best practices for data management, users, and permissions
- Implementation of account configuration including business unit structure, permissions, and security
- Management of subscriber data
- Evaluate data quality
- Configure Marketing Cloud products (builders, studios)
- Troubleshoot account configuration and user request
- Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
- Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
- Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
Simply put, by becoming certified, you’ll play a critical role in ensuring your company effectively utilizes Marketing Cloud. You’ll be an expert at creating one-to-one customer journeys across email, mobile, social, and advertising. And you’ll be able to build a unified experience across marketing, sales, commerce, and service.
Who should take this exam?
The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end-users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months of experience administering a Marketing Cloud instance and prior experience with digital marketing.
Learning Path
The Salesforce credentials are divided into various certifications. Majorly, the certifications are divided into credentials such as Administrator, Advanced administrator, CPQ specialist, Marketing cloud administrator, Platform app builder.
Exam Details
Explaining the format and basic details of the Salesforce Marketing Cloud Administrator is the next important step. The exam includes 60 questions. The questions will appear in the form of multiple-choice or multiple-select format. The candidate will get 105 minutes to complete the exam. Passing marks for this exam is 67%. The candidate has to pay $200 USD plus applicable taxes as the registration fee. The retake exam fee is USD 100 plus applicable taxes as required per local law.
Salesforce Marketing Cloud Administrator Interview Questions
Now, Let us look at some Salesforce Marketing Cloud Administrator Interview Questions.
Salesforce Marketing Cloud Administrator Course Outline
The Salesforce Marketing Cloud Administrator Certification exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.
- Digital Marketing Proficiency: 13%
- Subscriber Data Management: 18%
- Setup: 38%
- Channel Management: 16%
- Maintenance: 15%
The Salesforce Marketing Cloud Administrator Course is as follows:
Digital marketing proficiency
- Being able to describe governance and compliance in relation to digital marketing
- Recognizing security best practices for data, permissions, and PII
- Describing Marketing Cloud product offerings
Salesforce Documentation: Marketing Cloud Connect
Subscriber data management
- Being able to describe the contact model in a given scenario
- Evaluating data quality in a given scenario
- Explaining preference and profile center concepts
Salesforce Documentation: Review Subscriber Data Management
Setup
- Being able to implement the configuration of business units, users/permissions, and security/passwords in a given scenario
- Determining how to configure integrations in a given scenario
- Describing the features in Setup Home
- Describing Marketing Cloud extension products
Salesforce Documentation: Marketing Cloud Setup
Channel management
- Given a scenario, describe the configuration of Mobile Studio.
- Given a scenario, describe the configuration of Email Studio.
- Given a scenario, describe the configuration of Social Studio and Advertising Studio.
- Explain the concepts and typical use cases of Journey Builder.
Salesforce Documentation: Review Channel Management
Maintenance
- Given a scenario, describe solutions for data extraction and report generation.
- Given a scenario, monitor a Marketing Cloud account and provide system availability.
- Given a scenario, evaluate benefits of additional Marketing Cloud products.
Salesforce Documentation: Create Maintenance Plans
Exam Policies
Salesforce Certification provides exam policies to support the candidates by providing every detail related to the certification program. These exam policies help candidates understand and gather all the necessary information about after the exam or before exam procedures. This also includes the exam retaking process, rules to be followed during the exam time, and other information about the exams and its testing centres.
While preparing for the Salesforce Marketing Cloud Administrator exam, you will be solely responsible for understanding and complying with the Salesforce Community Cloud Consultant Exam policies, together with the specified exam delivery provider’s policies and procedures.
Visit: Salesforce Marketing Cloud Administrator FAQ
Salesforce Marketing Cloud Administrator Preparatory Guide
To start the ideal preparation for the Salesforce Marketing Cloud Administrator exam, the following details a few of the critical steps that you should consider for developing an ideal schedule for your exam preparation. Lets begin with your Salesforce Marketing Cloud Admin Exam Guide
Review the Exam Objectives 
The first step should be reviewing the exam objectives. Before you begin with the preparation for the certification exam, make sure you are up to date with all exam info. Because certification exams keep on updating with new technology coming every day. So, your first step should be the Official website of Salesforce and view and match if you and the website are on the same page. If not, then make sure you’re equipped with all the new exam info that is out there. Also, objectives play an important role, so follow this step successfully.
Salesforce Study Guide 
The next step is to refer the Salesforce Marketing Cloud Administrator Study Guide. You will find the study guide for the Salesforce Marketing Cloud Administrator exam at the official website of the Salesforce. As mentioned earlier, the Exam Outline is the most important part of any certification exam. You can easily locate the exam outline in the study guide as well. Also, make sure to view if there are any important notices, you must be updated on any new changes.
Salesforce Marketing Cloud Administrator Trailhead 
Trailhead is the most important aspect of your preparation guide when it comes to Salesforce. Trailheads, indeed, are very helpful and useful resources for preparing for such an exam. With Trailhead, you can review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the information related to those topics.
Salesforce Marketing Cloud Administrator Training 
Taking some hands-on experience is the most significant experience for the exams like Salesforce Marketing Cloud Administrator. Training Course is your key to successfully pass the exam. You can easily get acquainted with training courses for the same. Salesforce offers the candidate with quite a few options to choose from. We at Testprep training highly recommend training courses. The understanding here is not one dimensional but rather viewing a problem from every angle possible.
Join a Study Group 
For passing the Salesforce Marketing Cloud Administrator exam, the candidate needs to get and share knowledge. So, we are suggesting you join some study where you can discuss the concepts with the people who have the same goal. This will lead the candidate throughout their preparation.
Practice Test
The most important step is to try your hands on the practice test. Salesforce Marketing Cloud Administrator Practice Tests are the one which ensures the candidate about their preparation. There are many practice tests available on the internet nowadays, the candidate can choose whichever they want. The practise test is very beneficial in preparing the Salesforce Marketing Cloud Administrator exam. So, Start Preparing Now!
Salesforce Marketing Cloud Administrator Exam Online Tutorial
Indeed it is very important to have the right resources in hand before you start your preparation. Since for every individual there are different ways to go plan out there preparation. So before you set up your time table and plan for preparation check out some of the most essential learning resources that you must refer before the final exam.
Testprep Training provides Online Tutorials to assist you during the preparation for Salesforce Marketing Clod Administrator Exam. These online tutorials are built to help you acquire the required knowledge of the domain areas and structure the learning path to support your preparation. Also, they familirise you with the Salesforce Marketing Cloud Admin Certification Questions.
Digital Marketing Proficiency
- Governance and compliance relationship with digital marketing
- Security best practices for data, permissions, and PII
- Marketing Cloud product offerings
Subscriber Data Management
- Contact model for a given scenario
- Data quality for a given scenario
- Preference and Profile Center Concepts
Account Setup
- Configure business units, users/permissions, and security/passwords
- Configuring integrations for a given scenario
- Describe the Setup Home features
- Describe Marketing Cloud extension products
Channel Management
- Configure Email Studio, Mobile Studio, Social Studio, and Advertising Studio
- Explain the concepts and use cases of Journey Builder
Overall Account Maintenance
- Describe data extraction and report generation solutions
- Monitor a Marketing Cloud account and providing system availability
- Evaluate the benefits of additional Marketing Cloud products