1Z0-340-20: Oracle Eloqua CX Marketing 2020 Implementation Essentials
The Oracle Eloqua CX Marketing 2020 Implementation Essentials (1Z0-340-20) exam is specifically designed for marketing professionals who want to validate and demonstrate their skills in implementing marketing automation solutions. However, this certification exam covers areas that includes,
- timeline and deliverables for a successful implementation
- fundamentals of the Eloqua platform
- platform architecture and data model of Eloqua
- tasks such as in initial, digital, email, and form configuration
- features that support data management
- configurations required for CRM integration
- features that support automation
- additional Eloqua Services
However, passing the 1Z0-340-20 exam will help candidates in becoming an Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist.
Knowledge Required
Candidates applying for Oracle 1Z0-340-20 exam should be aware that this exam validates good understanding of a successful implementation of the Eloqua platform. Moreover, you should have up-to-date training and 6 months to 1 year of hands-on experience in supporting or leading Eloqua implementations in an administrator role or equivalent practice is recommended.
Oracle 1Z0-340-20: Exam Details
The Oracle 1Z0-340-20 exam consists of 60 questions that are of type multiple-choice. Candidates will be given 85 minutes to complete the exam. However, to pass the exam, it is necessary to score a minimum of 70%. The exam will cost you $245 USD and is validated against 19D and 20A.
Exam Scheduling
Candidates can schedule for the Oracle 1Z0-340-20 exam by paying directly with a credit card, or redeem a voucher if purchased from Oracle. Or, they can schedule it through Oracle external testing provider, PearsonVue.
Course Structure
Topic 1: Implementation Overview
- Describing the major milestones and key deliverables of the available implementation offerings
- Explaining the types of implementation services available
- Explaining the documents a client completes during an implementation and the key client attendees required for an implementation
Topic 2: Data Model
- Describing Eloqua data objects, how they relate to each other and cases for use
- Describing the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
Topic 3: Branding and Deliverability
- Describing the background and methodology for warming dedicated IP addresses
- Explaining Eloqua’s deliverability offerings and identify and explaining tasks related to deliverability
Topic 4: Tracking
- Describing how Eloqua tracks visitor data and defining the tracking script integration process
- Configuring microsites
Topic 5: Form Configuration
- Integrating an externally hosted form
- Creating a form and identify advanced form techniques
- Configuring a customized landing page
Topic 6: Automation
- Describing campaign canvas settings
- Demonstrating knowledge of program builder and program canvas
- Creating a program in program canvas
- Creating a campaign in campaign canvas
Topic 7: Eloqua Fundamentals
- Generating key reports
- Creating a segment
- Creating an email
Topic 8: Security Settings
- Creating Users and customizing a security group
- Explaining the importance of asset permissions and contact level security
- Configuring company settings
Topic 9: Database Management
- Configuring contact and account fields and views
- Creating and configuring custom objects and illustrate custom data object services and processing
- Implementing data standardization initiatives and describe Eloqua’s data prioritization features and tools
Topic 10: Email Configuration and Preference Management
- Describing the subscription and preference management options available within Eloqua
- Describing Eloqua settings that support email management and email personalization
- Configuring an email group
- Uploading known unsubscribes and hard bounces into a new instance and configuring an Eloqua data export
Topic 11: CRM Integration
- Describing the supported CRM integrations and integration components
- Troubleshooting common CRM integration issues
- Setting up the data import and data export tool
Topic 12: Additional Eloqua Services
- Configuring sales tools
- Checking custom reports
- Configuring a lead scoring model
Exam Policies
Oracle Certification provides detailed information on exam policies to help candidates understand the terms and procedures. Candidates studying for the Oracle 1Z0-340-20 exam should first go through these exam policies and get information about after the exam or before exam procedures. Some of them include:
Cloud Re-certification Policy
Oracle Cloud Certification credentials are only valid for a period of 18 months from the date you earn the credential. The certification will become inactive at the end of 18 months. However, for Oracle candidates, it is necessary to hold an active certification in order to have access to various certification benefits including, using Oracle certification logos, certificates, scoring reports, digital badges, and certification verification.
To stay current, candidates have to re-certify themselves with the latest version of the exam. Oracle Cloud Certifications include various titles with levels that are Oracle Certified Associate, Specialist, and Professional. Moreover, the Oracle Cloud Certifications are updated continuously throughout the year for keeping current with major product and service releases and re-released on an annual basis with a new title.
Cancellation Policy
If a candidate wants to cancel or reschedule an exam then they should go to pearsonvue.com/oracle and login to their account. There just select one of the options on the right of the page: Reschedule a Test or Cancel a Test. However, the candidates who do not appear for a scheduled exam will forfeit the full exam fee. If the exam fee is paid with a voucher then the number of the voucher will be invalidated for future use.
For More Visit: Oracle Eloqua CX Marketing 2020 Implementation Essentials (1Z0-340-20) exam FAQs
Preparation Guide for Oracle 1Z0-340-20 Exam
Oracle Training
Oracle training includes various recommended courses for candidates that will help them in the preparation. Moreover, this will maximize their understanding of how to get the most out of Oracle technology you use every day. These training courses prepare candidates to earn a well-respected Oracle Certification that increases your chances of getting hired. However, the training course includes:
Oracle CX Marketing Learning Subscription
Oracle CX Marketing Learning Subscription provides candidates a complete online education solution for training on Oracle Eloqua. The training in this learning subscription covers fundamental and advanced concepts of each application. Moreover, this subscripstins comes with two options that is Access to Live Virtual Classes (LVC) plus digital courses and Access to digital courses only. In this candidates will be able to enhance and upgrade their skills that are needed to perform their job. Moreover, the contents are updated regularly to stay current on key enhancements to applications. This includes various learning paths with guidance on the recommended sequence of training to achieve a desired learning objective.
Elaque Training
Oracle Eloqua training teaches candidates B2B modern marketing best practices and processes for applying them using Oracle Eloqua. In this, candidates will learn to target and segment B2B databases, launch engaging campaigns, convert sales, and analyze results. However, there are various learning objectives covered in this training in which candidates will demonstrate their skills:
- Understanding the stages, milestones, and key deliverables of implementation
- Describing the basic features of the Eloqua platform
- Summarizing the features that enforce an organization’s security requirements
- Identifying key Admin, Email, and Form configuration tasks
- Describing Eloqua’s platform architecture and data model
- Explaining the process for integrating Eloqua with a CRM
- Identifying common areas for additional client support
Learning Path
Oracle provides learning paths with a step-by-step plan to prepare candidates for a specific job role. These learning paths will guide you and help you to achieve your specific career goals. Moreover, in some cases, a learning path will recommend you earn a related Oracle Certification that validates your expertise in a specific technology area. However, it includes Eloqua Learning Paths that provides Oracle Eloqua training to teach candidates about B2B modern marketing best practices and the process for applying them using Oracle Eloqua.
Join Study groups
Joining study groups is a good way to get yourself fully involved with the certification exam you applied for. These groups will help you get up to date with the latest changes or any update happening exam. Also, these groups contain both beginners as well as professionals. That is to say, you can ask any query related to the exam or you can talk about the exam in this group to get the best possible solution.
Practice Tests
Practice tests are important during the preparation time. As when the candidate completes one topic or section then the best way to assess yourself is by solving practice tests. This will not only help them remember things but also spot the weakest areas. There are many websites out there that provide free practice tests for the Oracle 1Z0-340-20 exam.
