C_C4HMC92 SAP Certified technology associate – Marketing Cloud (1902) Exam Format

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C_C4HMC92 SAP Marketing Cloud (1902) is a certification course that verifies a candidate’s essential knowledge for the technology consultant role. It demonstrates a precise understanding and in-depth technical skills needed to contribute to an SAP Marketing Cloud project team in a mentoring capacity. This certification is recommended for entry-level qualifications and is beneficial for career growth in a competitive environment, showcasing competency and advancement.

C_C4HMC92 SAP Marketing Cloud (1902) Exam Details

It is a certification course that verifies your knowledge and technical skills as an SAP Technology Associate in Sap Marketing Cloud (1902) Implementation projects. This exam also illustrates your professional commitment to your career. It will help you in getting success in the market by providing you a very competitive edge that will set you apart from others. For excellent knowledge in the real world of SAP, this certification course is a must. Your marketing skills will get stronger and will provide you higher growth opportunities. This certification is an ideal starting point for your career as an SAP Technology Associate in Marketing Cloud (1902) Implementation projects.

SAP Marketing Cloud (1902) Exam Format

The exam format is crucial for planning an effective strategy for preparation and test-taking.

  1. The SAP Marketing Cloud (1902) Exam allows a maximum of 180 minutes for completion.
  2. The exam comprises a total of 80 questions.
  3. It features multiple-choice/multiple-select questions, offering various options for each question. The elimination method can be used to arrive at the correct option(s).
  4. There are no penalties for wrong answers, allowing for guesswork.
  5. The exam fee for SAP Marketing Cloud (1902) is $549, with additional taxes based on local laws.

SAP C_C4HMC92 Exam Outline

The C_C4HMC92 SAP Certified technology associate – Marketing Cloud (1902) exam covers the following topics –

Dynamic Customer Profiling > 12%

Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.

Segments, Campaigns, and Journeys> 12%

Explain the technical foundation of segmentation, the core features of Segmentation modeling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules, and marketing areas.

Administration Tasks 8% – 12%

Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

Integration and Data Upload 8% – 12%

Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer, SAP Commerce Cloud, etc. Additionally, know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in the context of Marketing Resource Management.       

Onboarding and getting started 8% – 12%

Explain the components, roles and authorizations, and actions implemented in 2 tier landscape of Marketing Cloud

Extensibility 8% – 12%

Explain various extensibility options and ways to implement them

Analytics and Reporting < 8%

Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud-related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.

Marketing Planning and Performance < 8%

Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.

Commerce Marketing < 8%

Outline the offer recommendations, product recommendations, and personalize segmentation for the webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.

Lead and Account-Based Marketing < 8%

Describe the Contact-Lead-Opportunity process; Explain the Account-Based marketing; Explain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.

SAP Certified technology associate – Marketing Cloud (1902) C_C4HMC92 Study Guide

SAP C_C4HMC92 Study Guide

The first and the most important step is to grab the most suitable learning resources. It is very essential as it can significantly increase your achievement by supporting your learning efficiently. The best learning resource will lead you to success in the exam. You can visit the official website of SAP to get the most authentic resources. 

SAP provides instructor-led training. Engaging in this training provides an opportunity to ask questions related to the lecture and receive immediate responses. Interacting with peers enhances preparation, and joining an online community is a fantastic way to maximize learning. In the community, you can gain insights from posts by learners of your age, learn from their perspectives, and share your thoughts as well.

Also, go through your syllabus very efficiently as it will help you to decide how much time you need to give to each of the topics. Give practice tests as it will help you to give the real exam experience before the exam itself. It will give you a clear picture of your preparation.

Get all details and with SAP C_C4HMC92 Online Tutorial

Experts corner

In this competitive world, you need to do something that can make you more worthy than others. Obtaining this certification is highly beneficial. Many candidates consider certification a reliable measure to secure their career investments. Due to the rising number of applicants, diligent preparation is crucial to pass the exam. Self-evaluation plays a key role, so focus on practicing tests extensively, as it will significantly aid your preparation.

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